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Tourism Management – Thematic Units

HOU > Undergraduate Programmes > Tourism Management (DIT) > Tourism Management – Thematic Units

DIT10 Quantitative Methods in Tourism Management

Code: DIT10

ECTS Credits: 10

Type of Unit: Compulsory

Unit Characterization: Background

Semester: First (1st)

Language of instruction: Greek

General description of the Unit: The main purpose of its Module is to empower students in the subject of mathematical and statistical background so that they can delve deeper into some of the following Modules.

Learning Outcomes: 

Upon completion of this module, students are expected to be able to:

  • Solve linear univariate equations, of 1st degree, 2nd degree and polynomial equations which describe tourism topics.
  • Design graphs from univariate functions which describe tourism topics.
  • Use univariate functions in problems of tourism economics and tourism management.
  • Become acquainted with the concept of calculus.
  • Calculate derivatives of simple, complex, implicit and inverse functions.
  • Understand the concept of elasticity in tourism business economics and tourism economics based on derivative functions.
  • Calculate the limit of functions.
  • Solve problems of univariate function maximization with 1st and 2nd degree derivatives.
  • Be acquainted with the Lagrange function concept and use it to solve simple problems
  • Design a function graph, knowing the maximum, minimum and other elements of concavity and convexity.
  • Understand the concepts of the interest rate, the interest and the present value and solve problems on simple topics of tourism finance.
  • Be acquainted with the definition and the topics of Statistics and their role in tourism economics and tourism management.
  • Be acquainted with the data description measures such as central tendency, dispersion, asymmetry and kurtosis.
  • Calculate all these measures in educative exercises also with the usage of excel files.
  • Be acquainted with the concept of probability as well as principles of probability theory.
  • Understand and use basic concepts of combinatorics (combinations, transpositions, permutations)
  • Solve problems on tourism management topics based on probability theory.
  • Distinguish discrete from continuous distributions.
  • Be acquainted with the normal distribution and to measure deviations from it.
  • Solve problems with discrete distributions and binomial distribution.
  • Understand the concept of linear regression and solve problems with simple and multiple regression.
  • Estimate the coefficients of linear regression and the rest of statistical results accompanying the regression with excel software
  • Comment on the regression residuals, visually and based on statistical techniques and recommend solutions

Cognitive Subjects:

  • Mathematics
  • Statistics

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.

Prerequisites: There are no prerequisites for this unit.

Module Outline

DIT11 Introduction to Tourism and Hospitality

Code: DIT11

ECTS Credits: 10

Type of Unit: Compulsory

Unit Characterization: Background

Semester: First (1st)

Language of instruction: Greek

General description of the Unit: The aim of this module is the introduction of students to the concepts and scope of tourism as a social phenomenon and activity and sector of the economy. In addition, the module promotes the understanding of the structure, organization and interdependence of the different branches that make up the tourism sector. Introduces students to key concepts, terms, principles, practices and issues in tourism and its links to the related fields of leisure, recreation, travel and hospitality.

Learning Outcomes: 

On successful completion of this module, students will be able to:

  • Understand the historical and conceptual development of the tourism phenomenon.
  • Understand the interdisciplinary nature of tourism as a field of study as well as the theories that govern it.
  • Know the historical background of the appearance and development of the tourism phenomenon in Greece.
  • Understand the importance and operation of the international tourism statistical system.
  • Know the aspects and dimensions of the main branches that make up the tourism system.
  • Demonstrate an understanding of the necessity, nature and role of tourism education.
  • Realize the necessity of formulating a tourism policy to support the development of tourism and deal with tourist movements.
  • Understand the role of new technologies in the operation of tourism.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.

Prerequisites: There are no prerequisites for this unit.

Module Outline

DIT12: Hotel Enterprises and Services Management

Code: DIT12

ECTS Credits: 10

Type of Unit: Compulsory

Unit Characterization: Background

Semester: First (1st)

Language of instruction: Greek

General description of the Unit: The Thematic Module presents the most up-to-date knowledge on the management of hotel businesses, with emphasis on individual issues of service quality in the hotel industry. Its purpose is to familiarize students with modern hotel management practices, which aim to reduce the operational problems that arise due to the specific characteristics of hotel services. Emphasis is placed on the requirements of the modern socio-economic environment and on how to create competitive advantages through strategic management, planning, evaluation, and improvement of the quality of services offered, combined with the adoption of innovative practices for the development of new services.

Learning Outcomes: 

After the successful completion of the course, students are expected to be able to:

  • Know the structure and characteristics of the hotel industry.
  • Describe and analyze the specific characteristics and elements that make up the hotel product.
  • Know and implement the basic administrative and economic functions that that are used on the management and organization of the hotel business in the modern social, political, economic and technological environment.
  • Understand the role of leadership in the operating environment of a hotel business.
  • Understand the concept and dimensions of service quality and the difficulties of measuring it.
  • Use several models for measuring service quality.
  • Critically examine specific issues and challenges in the hotel management.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.

Prerequisites: There are no prerequisites for this unit.

Module Outline

DIT21 Accounting for Tourism Enterprises

Code: DIT21

ECTS Credits: 10

Type of Unit: Compulsory

Unit Characterization: Background

Semester: Second (2nd)

Language of instruction: Greek

General description of the Unit: The aim of this module is to broaden and at the same time specialize the students’ knowledge in accounting issues in the field of tourism. For the fulfillment of this purpose the students will be taught the basic accounting principles that apply internationally as well as the principles and rules of standard accounting applied in our country. Particular emphasis is placed on the use of accounting information for making business decisions in the context of modern tourism businesses. The teaching is supported by practical analysis through examples of applications of tourism and hotel companies.

Learning Outcomes: 

On successful completion of this module, students will be able to:

  • Describe the main accounting concepts and how the accounts that “feed” information into the financial statements are linked.
  • Understand the content of the published financial statements of companies and organisations.
  • Carry out debiting of accounts to record accounting events.
  • Understand the operation of the accounting circuit.
  • Recognize the actions and accounting entries made to close the accounting period and prepare financial statements.
  • Use the basic tools for analyzing financial statements and evaluating business results and dynamics.
  • Understand the concept of costs and the different forms of costs
  • Know in depth the cost elements and how they are calculated, the functional and cost structure of an enterprise and costing systems.
  • Use the basic techniques for making decisions using cost data.
  • Recognize the main features of accounting management and costing of economic units in the tourism industry.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.

Prerequisites: There are no prerequisites for this unit.

Module Outline

DIT22 Information and Communication Technologies in Hospitality

Code: DIT22

ECTS Credits: 10

Type of Unit: Compulsory

Unit Characterization: Background

Semester: Second (2nd)

Language of instruction: Greek

General description of the Unit: The module aims at introducing students to the use and management of contemporary information and communication technologies (ICT) in hospitality enterprises. Technology is examined as a dynamic tool for developing competitive advantage, improving service quality and customer satisfaction, strengthening efficiency; while it is also an asset that needs to be managed. Additionally the module facilitates the understanding of the impact the technology has on various aspects of hospitality.

Learning Outcomes: 

Upon successfully completing this module, students will be able to:

  • Understand the basic concepts and functions of information and communication technologies (ICT) in hospitality enterprises.
  • Have a grasp on the concepts of data and information, and understand how data are stored in enterprises, how databases are managed, and how data mining is used to support operations management
  • Understand the basic concepts and functions of management information systems and their use in hospitality enterprises.
  • Understand the features and functions of computer reservation systems and customer relationship management systems, and their use at hotels.
  • Understand the features and functions of hotel ordering systems and food & beverage management in hospitality enterprises.
  • Understand the principles and functions of hotel floor management systems.
  • Understand the principles of computer, networks, and information systems security, as well as the potential consequences for the hospitality enterprises and their customers.
  • Have a firm grasp regarding essential information on security rules and the management of personal data by hotels.
  • Understand the effect of social media on hospitality enterprises and the ways social media can be used by relevant enterprises.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.

Prerequisites: There are no prerequisites for this unit.

Module Outline

DIT13 Economics of Tourism Enterprises

Code: DIT13

ECTS Credits: 10

Type of Unit: Compulsory

Unit Characterization: Background

Semester: Second (2nd)

Language of instruction: Greek

General description of the Unit: The module presents and analyzes the theoretical framework of tourism economics from the microeconomic dimension of issues related to tourism demand and its forecasting in the context of tourism businesses. Its purpose is to equip students with the knowledge that will help them understand business practices in the field of tourism. More specifically, the module deals with the individual factors that shape, the production, cost and supply of the tourist product, as well as the main forms of tourism markets and their equilibrium, within which tourism businesses operate in the modern socio-economic reality.

Learning Outcomes: 

On successful completion of this module, students will be able to:

  • To understand the nature of tourism managerial economics, the aims of the business and the powers that affects tourism businesses.
  • To understand the theory of demand for the tourism product, the elasticities and use forecasting models to receive business information.
  • To understand the mechanisms of tourism product differentiation.
  • Become aware of the various forms of business cost (indirect, direct, fixed, variable, average, marginal cost).
  • Become aware of the basic forms of business production function and its production inputs.
  • Become aware of the cost function and the profit maximization
  • Perform inter-temporal analysis of production, efficiency and profitability of the tourism business with respect to competition.
  • Practice customer management through pricing strategies and promotion.
  • Know the hypotheses and the conditions of operation in an environment of monopolistic competition and oligopolistic organization of the tourism business.
  • Know the conditions of creating returns to scale, economies of scope and market entrance hindrances.
  • Become aware of the advantages of vertical and horizontal integration of the business for an efficiency increase and the reduction of uncertainty, as well as the models and the levels of strategic co-operation.
  • Recognize innovation and patent recognition.
  • Recognize basic tools and the role of international business relations.
  • Know the concept and the definitions of basic international finance tools.
  • Perceive concepts such as the total value of business, the time value of money, and discount techniques.
  • Perceive the complicated channels of corporate governance, the hierarchy and the flow of information within a tourism organization group.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.

Prerequisites: There are no prerequisites for this unit.

Module Outline

DIT31 Administration of Tourist Bodies and Organizations

Code: DIT31

ECTS Credits: 10

Type of Unit: Compulsory

Unit Characterization: Background

Semester: Third (3rd)

Language of instruction: Greek

General description of the Unit: The module explores the basic principles, concepts and methods that characterize the management of tourism agencies and organizations. Overall, the main purpose of this module is to acquaint students with modern effective management strategies and policies, in order to understand the role of management and the types of decisions made in modern tourism agencies and organizations.

Emphasis is placed on identifying and analyzing the factors of the business environment and the influences they exert on the interaction between people and organizations and on strategic decision-making.

Learning Outcomes: 

It is expected that with the successful completion of this module, students will be able to understand issues related to diversity:

  • In the structure, operation and administration of international and European organizations, agencies and sectoral collectives regulating the tourism phenomenon.
  • In the structure, operation and administration of public and semi-public national organizations, regional and local agencies and sectoral collectives regulating the tourism phenomenon with an emphasis on Greece.
  • In the structure, operation and administration of tourism employers’ and workers’ sectoral collectives of a national and regional nature in Greece.
  • In the recruitment and management of human resources for the staffing of different types and forms of tourist organizations and public and private bodies with an emphasis on the Greek experience.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.

Prerequisites: There are no prerequisites for this unit.

Module Outline

DIT32 Sociology of Tourism

Code: DIT32

ECTS Credits: 10

Type of Unit: Compulsory

Unit Characterization: Background

Semester: Third (3rd)

Language of instruction: Greek

General description of the Unit: The module aims to introduce students to the sociological dimension of tourism by emphasizing the development of the host societies. In this context, the historical evolution of the social emergence of the phenomenon of tourism is examined and the characteristics and parameters that influence and shape the function and consumption behaviour of the tourist are analysed. In addition, fundamental social issues raised in the tourism industry are examined, such as tourism as a form of consumerism, the social effects of tourism development, ethical issues in tourism business activity, quality of life and the concept of benefit in tourist destinations.

Learning Outcomes: 

On successful completion of this module, students will be able to:

  • Understand the historical and conceptual evolution of tourism as a social phenomenon.
  • Become aware of the factors that contribute to the evolution of tourism as a globalized sector of economy.
  • Identify the importance of different sociological approaches in tourism.
  • Understand the political and institutional dimensions of promoting tourism as an important social activity.
  • Understand the current development of tourism in the context of social changes in the areas of leisure, work and the welfare state.
  • Become aware of the causes that, due to tourism development, lead to social changes and impacts on tourist destinations.
  • Understand the changes in local society and local civilization due to tourism development.
  • Recognise the contribution of the sociology of tourism to the construction of new development models relative to sustainability and the special and alternative forms of tourism.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.

Prerequisites: There are no prerequisites for this unit.

Module Outline

DIT33 Economics of Tourism

Code: DIT33

ECTS Credits: 10

Type of Unit: Compulsory

Unit Characterization: Background

Semester: Third (3rd)

Language of instruction: Greek

General description of the Unit: The aim of the Module is to present and analyze the complexity that characterizes the modern economics of tourism. In particular, the course aims to familiarize students with the components of tourism supply and demand, forecasting technics, the market structure, as well as the overall macroeconomic dimensions of the tourism phenomenon. The course offers a range of theoretical and practical knowledge that serves to understand the contribution of tourism economics and the role of tourism in the national, regional and global economy.

Learning Outcomes: 

On successful completion of this module, students will be able to:

  • Understand how tourism economics can be used for making effective choices among different policy alternatives.
  • Describe and explain the role of tourism in the development strategy of a destination
  • Recognize tourism as a multidimensional phenomenon and identify the factors that determine tourism in both the country of origin and the country of destination.
  • Design, apply and evaluate forecasting models of tourism demand.
  • Evaluate the results of price elasticity of demand, income elasticity of demand and cross elasticity of demand to identify and implement optimal policies.
  • Explain the form of market organization in which the tourism sectors operate and the pricing strategies of tourism services.
  • Describe the mechanism of tourism’s impact on the economy and explain how to measure its contribution through various methodologies, such as Tourism Satellite Accounts and General Equilibrium Models.
  • Summarize the importance of tourism for the Balance of Payments.
  • Know the concept of the Keynesian multiplier and the multipliers of input-output analysis and use them to investigate the multiplying effect of tourism.
  • Explain the cost-benefit analysis and apply it to tourism actions and investments.
  • Examine the competition mechanism between businesses and destinations and synthesize the segmentation of the tourism market.
  • Identify and categorize main trends in tourism demand and supply.
  • Interpret the empirical results of macroeconomic and microeconomic applications to tourism.
  • Understand the role of education, human capital and technology in the quality provided by a tourist destination

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.

Prerequisites: There are no prerequisites for this unit.

Module Outline

 

DIT23 Tourism Law

Code: DIT23

ECTS Credits: 10

Type of Unit: Compulsory

Unit Characterization: Background

Semester: Fourth (4th)

Language of instruction: Greek

General description of the Unit: The subject of the course is the study of the basic legal framework of Greek tourism, with references to the relevant legislation in force. Particular emphasis is placed on issues related to the operation of tourism enterprises, specific tourism infrastructure and the bodies involved in the implementation of the legislation in the field of tourism. The link between the legal rules of Greek legislation and European legislation is also examined. Overall, the aim of the course is to familiarise students with the basic aspects of the subject matter so that they can orient themselves in the investigation of tourism legislation, depending on the issue they are called upon to deal with.

Learning Outcomes: 

It is expected that upon successful completion of this Module, students will be able to:

  • Understand tourism as a social phenomenon, including the debate on the distinction between public and private tourism law and the need for its codification
  • Know the public tourism education body, the public property company, the professional organization of hotel accommodation and the regulation of relations of hoteliers with their clients
  • Understand the main areas of joint competence of the Ministry of Tourism with the other Ministries, according to their respective organizational charts
  • Become familiar with the special spatial planning for tourism
  • Distinguish between tourist accommodation
  • Be acquainted with tourist offices/agencies, businesses related to the transport of tourists, other tourist businesses, special tourism infrastructure
  • Comprehend the legal and technical approach to the different forms of tourism over time, with an emphasis on thematic tourism and its regulatory framework
  • Have an overview of the presidential Decree 7/2018, which harmonizes Greek legislation with the provisions of Directive 2015/2302/EU on package travel and linked travel arrangements

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.

Prerequisites: There are no prerequisites for this unit.

Module Outline

DIT42 Transport in Tourism

Code: DIT42

ECTS Credits: 10

Type of Unit: Compulsory

Unit Characterization: Background

Semester: Fourth (4th)

Language of instruction: Greek

General description of the Unit: The purpose of this module is to impart to students a series of knowledge (theoretical and practical) that will allow them to develop an in-depth understanding of the transport sector in tourism and its role in the context of tourism economy and regional development. DIT-42 is examining the business environment and prevailing trends in the tourism transport market. The economic, social and environmental impacts of tourist transport are also examined and policies are proposed to deal with arising problems.

Learning Outcomes: 

On successful completion of this module, students will be able to:

  • Recognize transport as a basic and integral component of tourism activity, and have acquired a range of theoretical and applied knowledge related to this sector.
  • Identify the role that transport plays in tourism economy and development and how tourism and transport together contribute to the development of regional areas.
  • Analyze the economic dimension of transport and the economic parameters that govern it, such as costs, supply and demand, taking into account the continuous developments at competition level.
  • Understand the strong influence of the external environment on transport and especially on air transport (political instability, terrorism, changes in oil price, technological progress) but also the context in which companies manage any developments.
  • Understand the context (economic, social and environmental) of operation and management of businesses that operate in tourism transport sector and to be able to deal responsibly with the problems that arise by proposing measures and policies.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.

Prerequisites: There are no prerequisites for this unit.

Module Outline

DIT43 Financial Management for Tourism Enterprises

Code: DIT43

ECTS Credits: 10

Type of Unit: Compulsory

Unit Characterization: Background

Semester: Fourth (4th)

Language of instruction: Greek

General description of the Unit: Financial management is an extremely important function of modern businesses. Purpose of T.E. is to present the fundamental principles of finance in tourism businesses. Emphasis is placed on the financial analysis of business volumes, financial planning and control, financial management of specialized tourism risks and capital management, and how to calculate the cost and benefit of investment projects. Finally, examples of applications are provided through business examples of tourism businesses from the Greek and international reality.

Learning Outcomes: 

It is expected that with the successful completion of the course students will be able to:

  • Understand the importance of a tourism business’s cash flows, its value maximization objective and agency problems.
  • Understand the time value of money and be able to calculate the present and future value of cash flows, as well as distinguish between the concepts of real and nominal interest rates
  • Evaluate the investment plans of a tourism business both under conditions of certainty and uncertainty, to calculate the cost and risk of an investment and its net cash flows. Also, to understand and calculate the optimal investment point of a business.
  • Understand the link between risk and return, and value bonds and stocks.
  • Estimate the weighted average cost of capital of a tourism business and analyze the advantages and disadvantages of the capital structure of the business.
  • Understand profit distribution policies and their informational content, as well as their connection to the business life cycle.
  • Understand the rules governing short-term financing and working capital management of a business, which becomes particularly important for seasonal industries such as tourism businesses.
  • Understand the international risks (exchange, political risks) that especially threaten tourism businesses, as well as ways to deal with them.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.

Prerequisites: There are no prerequisites for this unit.

Module Outline

 

DIT51 Tourism Geography

Code: DIT51

ECTS Credits: 10

Type of Unit: Compulsory

Unit Characterization: Background

Semester: Fifth (5th)

Language of instruction: Greek

General description of the Unit: The aim of this course is to familiarize students with the structures, processes, relationships and interactions of the geographical structure of tourism as an economic system and social phenomenon. The context of the Module provides an insight to the factors that have encouraged the development of different forms of tourism in various geographical scales (from the “global” to the “local”), along the tourism phenomenon evolution. The material provided explores the different economic, environmental and socio-cultural impacts of tourism on destinations, as well as the normative role of tourism planning and the ways in which it can contribute to the development of sustainable forms of tourism in tourism destinations.

Learning Outcomes: 

On successful completion of this module, students will be able to:

  • Estimate the dynamics of tourism geography and how the tourism industry has developed through history to the present.
  • Understand the connection of tourism geography with the scientific fields of anthropogeography, social and economic geography, to be able to explain the evolution of the tourism phenomenon.
  • Analyze the spatial and geographical aspects/dimension of tourism development and activities in case studies at all geographical levels (international, national and local).
  • Understand the spatial structure of tourism destinations and make assessments on the economic, social, cultural and environmental impacts following the tourism development of the destination.
  • Interpret the geography of international tourist flows, considering the economic, social and environmental parameters of the countries of origin and destination (of tourist flows).
  • Demonstrate awareness regarding methods and techniques having a spatial origin and basis, to analyze tourism development (e.g. gravity models, tourism destination accessibility analysis, etc).
  • Interpret the evolution of tourism development in the light of the New Economic Geography theory, and by taking into account the globalization phenomenon, the technological advancements and the international trading trends.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.

Prerequisites: There are no prerequisites for this unit.

Module Outline

DIT52: Research Methods in Tourism

Code: DIT52

ECTS Credits: 10

Type of Unit: Compulsory

Unit Characterization: Background

Semester: Fifth (5th)

Language of instruction: Greek

General description of the Unit: The module aims to develop the knowledge and skills of students in the way of formulating research questions, developing effective research planning, and selecting and implementing appropriate research methods. Specific emphasis is given to developing general research skills equally useful in academic and professional settings. The module examines both quantitative and qualitative approaches related to research in tourism and the social sciences. Moreover, emphasis is given to the development of students’ ability to apply the most appropriate, depending on the research circumstances, and method as well as to analyze, interpret and present research results.

Learning Outcomes: 

On successful completion of this module, students will be able to:

  • Understand the concept of theory and its role in the construction of research methods and research design.
  • Formulate and evaluate research questions and hypotheses.
  • Distinguish between primary and secondary research and the corresponding data.
  • Understand the different types of variables in continuous, discrete, qualitative, quantitative or binary.
  • Identify and develop the appropriate research methods (quantitative, qualitative, mixed) in relation to the research environment and the research issue under consideration.
  • Design and implement empirical research in all its stages.
  • Enter research data into the computer and conduct surveys and statistical analyzes with the help of online platforms and statistical packages
  • Compile simple research reports.
  • Raise and investigate ethics and ethics issues related to conducting a tourism survey.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.

Prerequisites: There are no prerequisites for this unit.

Module Outline

DIT53: Tourism Marketing

Code: DIT53

ECTS Credits: 10

Type of Unit: Compulsory

Unit Characterization: Background

Semester: Fifth (5th)

Language of instruction: Greek

General description of the Unit: The module provides a comprehensive approach to the theory and practice of marketing within the framework of the tourism industry. The module examines the major principles of tourism marketing, its business philosophy and market orientation. Special emphasis is provided on understanding: the marketing mix; the consumer behavior; the methods and factors for conducting market segmentation; destination marketing; image making; the concept of branding; and on electronic marketing. Various case studies are used and analyzed to better explain the practical applications of these theories in practice.

Learning Outcomes: 

On successful completion of this module, students will be able to:

  • critically discuss the basic concepts and principles of tourism marketing
  • describe the differences between tourism marketing and marketing of products
  • compare and contrast the various approaches of applying marketing
  • analyse and describe the elements of the marketing mix
  • understand consumer behaviour and its influence on the functions of tourism marketing
  • identify the major steps for developing a marketing plan and be able to design a marketing plan
  • evaluate how (market) research helps in decision-making in marketing
  • assess the new trends and future challenges in tourism marketing
  • understand the nature, the role and the importance of electronic marketing and social media in tourism

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.

Prerequisites: There are no prerequisites for this unit.

Module Outline

DIT61: Tourism Planning and Policy

Code: DIT61

ECTS Credits: 10

Type of Unit: Compulsory

Unit Characterization: Background

Semester: Sixth (6th)

Language of instruction: Greek

General description of the Unit: The Module critically examines tourism planning and policy as processes and sets of techniques for achieving sustainable tourism development. It focuses on the natural environment and the social, cultural and economic realities that govern policy planning and implementation. In this context, the role of the public and private sector is evaluated as well as the nature, parameters and constraints associated with the pursuit of tourism policy in different environments. Students will develop an understanding of tourism policy processes and gain knowledge about the evaluation and development of tourism plans and policies. The theoretical and practical framework of tourism planning and policy is examined at local, regional and national level.

Learning Outcomes: 

On successful completion of this module, students will be able to:

  • Distinguish the role of the state and its distinct policies in tourism development as an international and national phenomenon.
  • Distinguish the nature and function of international and national tourism policy.
  • Integrate the national tourism policy in the context of the individual distinct policies of the state and distinguish the parallel and overlapping levels of competencies at national and regional level.
  • Understand the factors that influence the decision-making process of organizations, bodies and authorities involved in shaping tourism policy.
  • Critically evaluate different approaches of tourism policy.
  • Interpret international and national political and economic developments as variables shaping national tourism policy.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.

Prerequisites: There are no prerequisites for this unit.

Module Outline

DIT62: Communication and Crisis Management in Tourism

Code: DIT62

ECTS Credits: 10

Type of Unit: Compulsory

Unit Characterization: Background

Semester: Sixth (6th) 

Language of instruction: Greek

General description of the Unit: Based on international case studies this module presents a comprehensive approach of the theory and practice of crisis management in tourism, at the enterprise and destination level.  The module focuses on management efforts and the role of communication in dealing with the difficulties brought about by crisis events, as well as the development of systems of proactive consideration and operational preparedness in relation to future problems and crises.

Learning Outcomes: 

On successful completion of this module, students will be able to:

  • Limit the extent of crises in the tourism sector
  • Recognize the conditions that can create crisis situations.
  • Identify the various sources/spots of crisis in tourism.
  • Identify the various forms of crises at the level of a tourist destination.
  • Identify the various forms of crises at the level of a tourism business.
  • Identify the characteristics and parameters of the crisis.
  • Develop a comprehensive crisis response plan in tourist destinations.
  • Plan the necessary actions to prepare the tourist business in case of crisis.
  • Design crisis communication tools and integrated Public Relations programs.
  • Evaluate the conclusions drawn from the crisis.
  • Analyze possible crisis incidents

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.

Prerequisites: There are no prerequisites for this unit.

Module Outline

DIT63: Management and Human Resource Management for Tourism Enterprises

Code: DIT63

ECTS Credits: 10

Type of Unit: Compulsory

Unit Characterization: Background

Semester: Sixth (6th)

Language of instruction: Greek

General description of the Unit: This module offers an introduction to Human Resource Management (HRM) and focuses on its goals, objectives and key functions in modern tourism businesses. Emphasis is placed on issues related to the attraction, selection, development and utilization of human resources in the work environment with the dual goal of increasing job satisfaction and the consequent efficiency of companies. In addition, the module examines different approaches to achieving the objectives of HRM and explores the management of employment relationships and the methods that can be used in order for the operation of HRM to add value to tourism businesses.

Learning Outcomes: 

On successful completion of this module, students will be able to:

  • Recognize the dynamics of human resource management in the tourism industry and their contribution to the performance of tourism businesses.
  • Critically evaluate the theories of human resource management as they are applied in the tourism industry.
  • Recognize, analyze and evaluate the basic functions of human resource management in the context of the tourism business environment.
  • Understand the role of human resource management in the selection, training, development and evaluation of employees to achieve the strategic goals of the company.
  • Research and analyze issues related to employment relationships and business ethics.
  • Understand the role of human resource management in promoting employee well-being in tourism businesses.
  • Recognize current trends affecting human resource management in tourism businesses and assess their impact.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.

Prerequisites: There are no prerequisites for this unit.

Module Outline

DIT71: Tourism Development

Code: DIT71

ECTS Credits: 10

Type of Unit: Compulsory

Unit Characterization: Background

Semester: Seventh (7th)

Language of instruction: Greek

General description of the Unit: The aim of this module is to examines the concept and content of tourism development in combination with alternative theoretical approaches, preconditions and types of tourism development. It pays attention to Greek tourism development, analysing the social, cultural and environmental impacts of the dominant tourism development model as opposed to the sustainable tourism development model. The analysis of the aforementioned issues is complemented by the presentation of typical case studies at international level.

Learning Outcomes: 

On successful completion of this module, students will be able to:

  • Understand the basic concepts and the models that characterise/interpret the development of the tourism phenomenon in the area.
  • Explain the triggers and development factors of inbound tourism at national and regional-local level.
  • Understand and interpret the physical and technical data of a place that functions as a tourist destination.
  • Critically analyse the impacts of and potential challenges/obstacles to tourism development in different types of tourist destinations.
  • Analyse and evaluate tourism development plans and proposals of a macro and micro-economic nature at national and regional local level.
  • Know and easily develop the necessary basic methods of measurement and analysis of the tourism phenomenon both at market and spatial (national, regional, local) level of development.
  • They have a rational understanding of the place of the enterprise in the general institutional and economic and social environment of tourism development in a given place.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.

Prerequisites: There are no prerequisites for this unit.

Module Outline

DIT72 Entrepreneurship and Innovation in Tourism

Code: DIT72

ECTS Credits: 10

Type of Unit: Compulsory

Unit Characterization: Background

Semester: Seventh (7th)

Language of instruction: Greek

General description of the Unit: Entrepreneurship and innovation are important success factors in any industry. This is particularly true in the context of the dynamic and volatile tourism industry. This module provides students with a critical and in-depth understanding of the nature of entrepreneurship, enterprise and innovation in tourism. It critically examines a range of relevant issues such as risk-taking, financial management, new product/service development and marketability, with particular emphasis on the generation of new innovative strategies, initiatives and ideas.

Learning Outcomes: 

It is expected that upon successful completion of the course, students will be able to:

  • Understand the role and importance of innovation in tourism.
  • Develop the principles and philosophy of entrepreneurship in tourism enterprises.
  • Identify methodologies of smart specialization in the microenvironment of tourism enterprises.
  • Develop smart specialisation policies in the macro-environment of tourism destinations and in the wider context of regional development.
  • Explain the interdependence between innovation and business activities in tourism.
  • Evaluate the process of planning, development and evaluation of entrepreneurship and innovation using the balanced scorecard methodology.
  • Understand the key steps in developing an innovation and entrepreneurial process in tourism.
  • Identify the process of generating an innovative idea and the methods of identifying and evaluating new business ideas in tourism.
  • Know the benefits and barriers to the development and diffusion of innovation in the business environment.
  • Develop and evaluate innovative business ideas for tourism enterprises.
  • Analyse the process of developing new tourism products.
  • Develop business plans in tourism with sustainable innovation.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.

Prerequisites: There are no prerequisites for this unit.

Module Outline

DIT73: Special and Alternative Forms of Tourism

Code: DIT73

ECTS Credits: 10

Type of Unit: Compulsory

Unit Characterization: Background

Semester: Seventh (7th)

Language of instruction: Greek

General description of the Unit: The module aims to present the conceptual and practical elements that constitute the forms and the market of special and alternative tourism. It clarifies their conceptual delimitation in comparison with mass tourism and sustainable tourism. In addition, it analyses the complex nature of special and alternative tourism products and the way in which they respond to specific incentives, as they are shaped on the basis of the demand trends of modern tourists. Finally, the module examines and evaluates these products’ different designs, management, and operation types.

Learning Outcomes: 

On successful completion of this module, students will be able to:

  • Recognize and perceive the main alternative and special forms of tourism, their distinctive elements and characteristics of development.
  • Analyze the emergence of alternative and special forms of tourism in the context of constantly shifting trends in tourism consumption.
  • Describe the characteristics, the motivations and the needs of tourists interested in specific types of alternative and special forms of tourism.
  • Evaluate the economic, social and environmental impacts of alternative and specific forms of tourism.
  • Understanding the significance and contribution of alternative and special forms of tourism, to the development of sustainable tourism at national and global level.
  • Realize the business features of the development of alternative and special forms of tourism.
  • Analyze the complexity to offer and consume experiences of special and alternative forms of tourism due to the multiple groups of stakeholders involved.
  • To know the institutional framework that regulates the operation and development of alternative and special forms of tourism in Greece.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.

Prerequisites: There are no prerequisites for this unit.

Module Outline

DIT41: Events Management 

Code: DIT41

ECTS Credits: 10

Type of Unit: Elective

Unit Characterization: Background

Semester: Eighth (8th)

Language of instruction: Greek

General description of the Unit: The aim of the Events Management module is to provide students with the knowledge needed to be able to understand the complexity of event management and all functions that take place before, during and after an event. Emphasis is placed on the economic, social and cultural impact of events on a tourist destination (national, regional and local) and on the analysis of the different strategies involved in the successful organization and implementation of an event.

Learning Outcomes: 

On successful completion of this module, students will be able to:

  • Analyze the principles, development and features of event management as an academic and applied field of study.
  • Analyze and evaluate the structure of the modern event industry and the issues it faces.
  • Describe and analyze the main features and the different types of events.
  • Examine with a critical approach modern issues the event industry is facing.
  • Describe and evaluate with a critical stance the different types of events and the types of tourism that originate from them.
  • Understand the complexity and stages of the administrative operation before, during and after an event.
  • Evaluate the impact of events on a tourist destination.
  • Understand the practical implications of the range of principles of event management.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.

Prerequisites: There are no prerequisites for this unit.

Module Outline

DIT81: Culture and Tourism: Management and Promotion

Code: DIT81

ECTS Credits: 10

Type of Unit: Elective

Unit Characterization: Background

Semester: Eighth (8th)

Language of instruction: Greek

General description of the Unit: The search for authentic experiences often leads people to areas and landscapes that are unfamiliar to them. In modern consumer-oriented societies, cultural heritage is seen as an important means of offering authenticity. This module presents a multidisciplinary examination of culture and heritage within the context of tourism. An understanding of this relationship inevitably links issues of representation, identity, image, authenticity and commercialisation of cultural heritage to tourist destinations at different temporal and spatial scales. The module also addresses issues related to the production and consumption of cultural heritage and the management of cultural resources.

Learning Outcomes: 

On successful completion of this module, students will be able to:

  • understand the term of culture as a product of special importance
  • value the importance of culture as a tourist resource that requires management
  • distinguish the term of culture and cultural heritage as distinct parts of a country’s wider cultural stock
  • understand the various types of cultural activities and events as an integral part of a region’s tourism product
  • realize the interactive relationship between culture and tourism in the context of the development and management of tourist destination
  • understand the special characteristics of cultural tourism as a special and alternative form of tourism with dynamic demand
  • understand the importance of cultural management and its connection to environmental management
  • distinguish the communication and technological methods of cultural marketing
  • realize the importance of policies for the promotion and management of culture and cultural heritage in modern tourism

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.

Prerequisites: There are no prerequisites for this unit.

Module Outline

DIT82: Environmental Management in Tourism

Code: DIT82

ECTS Credits: 10

Type of Unit: Elective

Unit Characterization: Background

Semester: Eighth (8th)

Language of instruction: Greek

General description of the Unit: The aim of this module is to provide an understanding on the relationship between tourism and the environment and to discover the management challenges arise from their interaction. This module deals with the interactions of tourism and the environment from the different perspective of stakeholders, including businesses, governments, non-governmental organizations, tourists and local communities. It presents the conflicting views on the economic and environmental impacts of tourism, in order to highlight the potential conflicts and consensus. Additionally, it examines the appearance of tourists with environmental worries, the role of different pressure groups in shaping tourism development, and the emergence of nature/eco-tourism. The examination of the aforementioned issues highlights and justifies the necessity for planning and environmental management of tourism development.

Learning Outcomes: 

On successful completion of this module, students will be able to:

  • Understand the interactions between tourism and the environment, both qualitatively and quantitatively.
  • Understand the differences in consumption and behavior of the local population and the tourist, regarding natural resources and energy.
  • recognize the tools and methods we can manage and inverse the degradation of the environment through tourism activity and recognize the concept of destination carrying capacity and how tourism planning can be done based on this.
  • Understand how the economic system does not lead to efficient distribution of the environmental goods.
  • Understand the basic terms of the environmental classification of natural resources and pollutants as well as the basic principles of the circular economy.
  • They know the international and national agenda of goals and priorities for environmental issues.
  • They know the compulsory solutions obligatory by the legislation as well as the optional solutions offered by the innovative technological framework so that the tourism business is profitable, efficient, environmentally friendly and innovative.
  • They know the good practices of an environmentally smart business and the basic environmental certifications that a tourism business can obtain.
  • They know the principles of green and blue entrepreneurship.
  • Know the environmental impact of the means of transport and supply systems of tourism businesses.
  • Propose solutions to protect/adapt the tourism business to the effects of climate change.
  • Know the types and benefits of mild forms of tourism as opposed to massive forms of tourism.
  • Use basic tools of environmental economics, to understand the environmental taxes and grants as well as the economic evaluation-pricing of tourism products that interact with the environment.
  • Understand empirical results from experiments of choices, applications of probabilistic estimation, applications of travel costs and hedonic analysis.
  • Understand basic concepts of Climate Change and its effects on tourism.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.

Prerequisites: There are no prerequisites for this unit.

Module Outline

DIT83: Tourism Destination Management

Code: DIT83

ECTS Credits: 10

Type of Unit: Elective

Unit Characterization: Background

Semester: Eighth (8th)

Language of instruction: Greek

General description of the Unit: The aim of this Module is to provide students the chance to understand the necessity of managing tourism destinations at different stages of their life cycle, in order to mitigate the identified effects, to approach the prospect of sustainable tourism development and to maintain their attractiveness. The issue of good local governance in tourism is addressed and destination management models and tools are presented. The Module develops the full range of tourism destination management issues, from resource management, tourism product design and development, sustainable development policies and regulations, destination image management, destination placement and branding, and crisis management.

Learning Outcomes: 

On successful completion of this module, students will be able to:

  • Understand the meaning of tourism destination and the nature and complexity of the “product” a tourism destination offers to the tourist-consumer.
  • Perceive the concept of sustainable planning and management of tourism destinations.
  • Identify the exogenous and endogenous factors that influence the evolution of destinations and influence both their design and management.
  • Understand the impact and role of the private and public sectors in destination management and be able to identify stakeholders.
  • Understand the role of Destination Management Organizations (DMOs).
  • Perceive the concept and functions of marketing tourism destinations.
  • Understand and recognize the life cycle stages of destinations.
  • Identify the necessary actions for the positioning of a tourism destination in the market.
  • Analyse the tourist-consumer behaviour of the tourist-consumer.
  • Perceive the motives that drive tourist-consumers to select or reject a tourism destination.
  • Describe the methods of promoting and selling a destination.
  • Identify the role of the new technologies in tourism destination management and promotion

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.

Prerequisites: There are no prerequisites for this unit.

Module Outline

DIT84: Distribution Channels for Tourism Products

Code: DIT84

ECTS Credits: 10

Type of Unit: Elective

Unit Characterization: Background

Semester: Eighth (8th)

Language of instruction: Greek

General description of the Unit: The issue of distribution, as a key component of the marketing strategy and marketing mix, is a critical decision for any business/organisation operating in the tourism market. In the context of the module, alternative distribution strategies and policies are presented in relation to different categories of tourism products (tourist packages, travel services, accommodation services, etc.). The functions, basic and complementary services of distribution channels, the evolving role of intermediaries in the tourism market, as well as current trends in distribution issues are examined with reference to issues such as bargaining power, revenue management, profit margins and responsiveness/coupling of tourism supply with current trends in tourism behaviour and demand.

Learning Outcomes: 

On successful completion of this module, students will be able to:

  • Discuss and analyse the principles, nature and specificities of the distribution of tourism products and services, both from the point of view of tourism demand and tourism supply.
  • Demonstrate a critical understanding of the role of the different stakeholders involved in tourism distribution.
  • Appreciate the dynamics of mediation and tourism product distribution systems (conflicts and partnerships).
  • Consider functions and strategies for the effective management of tourism product distribution systems and the intermediaries involved.
  • Know the impact of Information and Communication Technologies (ICT) on tourism product distribution.
  • Evaluate new trends and future challenges for the distribution of tourism products and services.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.

Prerequisites: There are no prerequisites for this unit.

Module Outline

DIT85: European Union and Tourism Policy

Code: DIT85

ECTS Credits: 10

Type of Unit: Elective

Unit Characterization: Background

Semester: Eighth (8th)

Language of instruction: Greek

General description of the Unit: The aim of this module is the analysis of the cross-sectoral nature of tourism policy and the study of European policies, which have a direct or indirect impact on the functioning of the tourism phenomenon. Emphasis is placed on identifying key concepts in the operation of the European Union and in the coordination of its relevant policies in relation to the approach of tourism industry actors and government sectoral policies.

Learning Outcomes: 

On successful completion of this module, students will be able to:

  • Understand the implementation of the tourism strategy, by adopting relevant rules, in the European Union.
  • Realize the institutions of the European Union and their role in shaping tourism policy.
  • Be aware of the process of evolution of the rules adopted by the Institutions of the European Union.
  • Understand the impact of European Union policies in tourism.
  • Distinguish the direct and indirect effects of the operation of tourism on distinct policies at national and European level.
  • Be aware of the differences between the legislative texts of the Institutions of the European Union as well as the degree of their adoption and implementation by the Member States.
  • Understand the prospects for shaping European intervention in tourism.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.

Prerequisites: There are no prerequisites for this unit.

Module Outline

DIT86: E-business in Tourism

Code: DIT86

ECTS Credits: 10

Type of Unit: Elective

Unit Characterization: Background

Semester: Eighth (8th)

Language of instruction: Greek

General description of the Unit: The new Information and Communication Technologies and the use of the internet are basic tools for the effective and efficient operation of tourism businesses. The main purpose of this module is to introduce students to the administrative and business functions of the digital age in tourism. Emphasis is placed on the advantages and disadvantages of doing business through electronic means as well as on the impact that these have on modern tourism businesses, consumers and tourist destinations. In addition, legal and security issues, examples of e-businesses and information systems management strategies are examined.

Learning Outcomes: 

On successful completion of this module, students will be able to:

  • Understand the concepts of e-business and e-commerce.
  • Recognize and appreciate the nature, role and importance of the application of e-business in tourism.
  • Critically evaluate the impact of new technologies on tourism demand and supply.
  • Argue how new technologies can improve the tourism experience.
  • Recognize the advantages and risks of e-business and e-commerce.
  • Understand the managerial dimension of the use of new technologies in tourism.
  • Identify the role of information systems in modern tourism businesses.
  • Understand the transformations that may be required in the technological infrastructure and operations of a tourism enterprise in order to adopt new technologies to do business electronically.
  • Know the legal framework governing electronic transactions.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.

Prerequisites: There are no prerequisites for this unit.

Module Outline

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