Graphic Arts – Multimedia – Thematic Units

GTP50 ART AND COMMUNICATION IN GRAPHIC ARTS

Module code: GTP50

ECTS Credit Points: 30

Module Type: Compulsory

Year: 1^st

Language: Greek

Module general description: The Course Unit “ Art and Communication in graphic arts” aims to provide specialized knowledge in the broader scientific and modern cognitive subject of Graphic Arts Technology and Multimedia. The curriculum harmoniously combines knowledge: a) in the field of arts and visual creation, communication design and creative design for print and electronic media with the help of visual communication, b) in the broader scientific and technological field of graphic arts, publishing, printing, typography and packaging, and with the study of the fields of design of web applications, interactive design systems and interface design. In particular, the Programme of Studies aims to offer students the opportunity to cultivate their creativity and acquire knowledge and skills in the creative design of printed and electronic media, in the administrative, managerial, technological and production processes of graphic arts, publishing, printing, design and production of packaging, as well as in the design and development of multimedia applications and web applications with emphasis on the study of interactive systems and applications.

The Course Unit “ Art and Communication in graphic arts” offers comprehensive and up-to-date scientific knowledge in the above fields, so that its graduates are able to support similar applications that often arise in their professional or artistic activity.

Learning Outcomes:

With the successful completion of the course unit the student will be able to:

Understand the visual language and code as a powerful tool for communication.
Gain a broader perception of the history of art and understand it’s reflection in the contemporary creative process and the role of citation and appropriation in art.
Gain knowledge of the history theory and practice of visual design as well as the theories of Communication and Semiotics of Media and Culture, so that they are able to appreciate the role of media in the creative process and its outcomes.
Analyze, interpret, and recognize the special characteristics concerning the historic and social aspects of the work of art in question.
Understand through the application of theory the ways that media reflect and shape the societies that produce them.
Develop visual thinking to recognize the styles and codes, keys and the methods used by the artists and the designers.
To interpret, evaluate and criticize works of art and design and to develop the tools for their own compositions.

Subjects covered:

Scientific fields of the course unit:

History of Art-history of graphic arts and of Greek printed material
Visual communication
Color-basic principles of visual studies
Visual perception

Prerequisites: There aren’t prerequisites courses.

Evaluation: Students are assigned to submit five (5) written assignments during the academic year. The average grade of the five (5) written assignments, weighted at 40%, is taken into consideration for the calculation of the final grade. The grade of written assignments is activated only with a score equal to or above the pass level (≥5) in the final or resit exams.

The grade of the final or the resit exams shall be weighted at 60 % for the calculation of the final grade.

Students have the right to participate in the final/resit exams if (a) at least 50% of the potentially excellent grade has been obtained when adding the total of the five (5) assignments and (b) at least three (3) of the five (5) written assignments have been submitted..

GTP51: GRAPHIC DESIGN

Module code: GTP51

ECTS Credit Points: 30

Module Type: Compulsory

Year: 1^st

Language: Greek

Module Outline

Module general description: This module is specifically designed so that it can be independently attended – without necessarily attending all other modules-, should students choose to do so. Aim of the module is to familiarize students with design elements used in the creation of visual communication material, using both typography and image, as well as to introduce them to a more systematic study of the various application areas of graphic design communication, be it for digital or for print media. Through this module, in addition to learning graphic design history, students will be given the opportunity for a thorough study of handling typographic elements and fonts, photographic elements and graphic design elements, into compositions for purposeful visual communication for digital/interactive media as well as print media (such as books, press, posters, packaging, etc.).

Learning Outcomes:

Upon successful completion of the thematic unit the student:

will become familiar with the elements used in the creation of two-dimensional visual design – in print or digital form.
they will become familiar with representative fields and forms of application of graphic design.
will be able to refer to the evolution of typographic elements and the development of graphic design.
will be able to make a semantic analysis of a photographic image.
will be able to carry out design experiments, of an aesthetic nature, with the composition and selection of typographic elements.
they will also experiment with the composition and selection of photography.
they will experiment in composing an image with a specific communication objective and message.
will be able to apply the use of typographic, graphic and photographic elements to visual communication design.
will be able to design using the basic elements and principles of composition.
they will be able to apply their creativity and gain skills in visual communication using different media, whether print or digital.
will be able to judge and evaluate her own and others’ designs in relation to their overall aesthetic and communication impact.

Subjects covered:

Cognitive Objects of the Unit:

Letters and numbers
Photo
Graphic design, Creation of printed material
Design process
Audiovisual Content, art and technique
Interaction in Design
Contemporary trends in design, creators
Basic design language

Prerequisites: There are no prerequisites for this course.

The grade of the final or the resit exams shall be weighted at 60 % for the calculation of the final grade.

GTP60: GRAPHIC ARTS TECHNOLOGY

Module code: GTP60

ECTS Credit Points: 20

Module Type: Compulsory

Year: 2^nd

Language: Greek

Module Outline

Module general description: The Graphic Arts Technology module, focuses on the scientific and technological dimension of the graphic arts. The Graphic Arts sector in its broadest dimension, is developing rapidly, particularly in the field of advanced printing methods and technologies and with an emphasis on the design and production of packaging. The sector is experiencing innovations and developments relating to the development of modern business models, digitalisation and digital transformation, the application of numerous automation and individual elements of the so-called 4th Industrial Revolution (Industry 4.0) and structural changes due to the implementation of sustainability and circular economy strategies.

In this module, all modern technologies relating to workflow management and quality control, pre-press, colour management and processing, printing and post-printing processes (binding, packaging, box making, special graphic arts operations for the finishing of printed matters and finishing) are examined in detail. In addition, specifications are developed which form standards and guidelines for creative and graphic design, taking into account the fact that the possibilities offered by graphic arts science and technology go beyond the limits of how graphic design ideas can be applied to printing.

For these reasons, the Graphic Arts Technology module is very important even for those students who will not work in the field of print-media management and the print production technologies and is considered to provide quite valuable and up-to-date knowledge upon successful completion.

Learning Outcomes:

Upon successful completion of the thematic unit the student should be able to:

Identify the characteristics and developments of the graphic arts industry the entire process involved in prepress
Know the technology of pre-press processing (treatments, editing, proofs, printing plates, etc.)
Describe and distinguish between printing methods according to the printing machines and the requirements of print production
Describe the post-printing process and the binding of printed matters
distinguish the differences between basic principles and concepts relating to the process of reproducing a print
Identify workflows and the management of print production operations
Knows the procedures for measuring, determining, comparing and producing colors and inks using chromatic systems
Produce an artistically bound book
Evaluates product packaging and its characteristics
organize and plan a printing production
Cost estimation of a print production
Applies methods of standardization and quality control of a print run.

Subjects covered:

Pre printing
Printing
Finishing
Management of Graphic Arts business

Prerequisites: There are no prerequisites for this course.

The grade of the final or the resit exams shall be weighted at 60% for the calculation of the final grade.

GTP61: INFORMATION TECHNOLOGY – MULTIMEDIA

Module code: GTP61

ECTS Credit Points: 20

Module Type: Compulsory

Year: 2^nd

Language: Greek

Module Outline

Module general description: This unit refers in detail to the most important elements that characterize multimedia and its applications, following all the stages of development of a multimedia application. In particular, a brief introduction to the field of multimedia is attempted, definitions of key concepts are given and the main reasons that led to the creation of multimedia are mentioned. This is followed by a brief reference to the evolution of multimedia and the necessary technological equipment. The types of multimedia are described, the various applications of multimedia are described and the elements necessary for the development of an application are analysed. The organisation of the production of a multimedia application will also be discussed, and audiovisual material and hyperlinks will be discussed.

Learning Outcomes:

Upon completion of the GTP61 unit the student:

will understand computer-aided design technologies,
will understand the technology of the individual components that make up a computer, in terms of hardware and software,
will have developed skills in the design and production of multimedia tools using various application programs
will have developed pedagogical skills in presenting a topic (mainly multimedia content)
will have developed creative skills in the composition of a visual arts project.

Subjects covered:

Computers
C language – multimedia, programs, networks
Architectural analysis and synthesis with digital media

Prerequisites: There are no prerequisites for this course.

The grade of the final or the resit exams shall be weighted at 60 % for the calculation of the final grade.

GTPDE Postgraduate Diploma Thesis

Module code: GTPDE

ECTS Credit Points: 20

Module Type: Compulsory

Year: 2^nd

Language: Greek

Module Outline

Module general description: The Course aims to provide specialized knowledge in the broader scientific and modern cognitive subject of Graphic Arts Technology and Multimedia. The curriculum harmoniously combines knowledge: a) in the field of arts and visual creation, communication design and creative design for print and electronic media with the help of visual communication, b) in the broader scientific and technological field of graphic arts, publishing, printing, typography and packaging, and with the study of the fields of design of web applications, interactive design systems and interface design. In particular, the Programme of Studies aims to offer students the opportunity to cultivate their creativity and acquire knowledge and skills in the creative design of printed and electronic media, in the administrative, managerial, technological and production processes of graphic arts, publishing, printing, design and production of packaging, as well as in the design and development of multimedia applications and web applications with emphasis on the study of interactive systems and applications.

The postgraduate thesis is meant to combine and utilize the knowledge students have acquired over the course of their studies.

Students may propose a topic of their choosing for their Postgraduate Diploma Thesis, taking into account a special list of topics (with detailed descriptions) drafted by the tutors. This list is drafted based on the wider subject matter of the postgraduate studies program. Students must prepare the final topic and description of the Postgraduate Diploma Thesis in collaboration with the counselor

Learning Outcomes:

Upon completion of their Postgraduate Diploma Thesis, students will be able to:

Carry out original design research work related to the subjects tought, on a wide variety of topics of interest,
Research, compile, verify, and critically assess information, and effectively organize and present it
Critically and responsibly utilize both primary and secondary sources

General Regulation for Preparing Graduate Dissertations in PC with an annual Module Correspondence

For more information regarding the Specifications – Useful Material for writing Master’s Theses and uploading a Thesis at the H.O.U. Repository, you can go to the Digital Training Area http://study.eap.gr and especially to the Program of Studies section.

Prerequisites: The presentation of the Postgraduate Diploma Thesis takes place after the successful completion of the program’s Course Modules.