Code: DIT10
ECTS Credits: 10
Type of Unit: Compulsory
Unit Characterization: Background
Semester: First (1st)
Language of instruction: Greek
General description of the Unit: The main purpose of its Module is to empower students in the subject of mathematical and statistical background so that they can delve deeper into some of the following Modules.
Learning Outcomes:
Upon completion of this module, students are expected to be able to:
Cognitive Subjects:
Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.
Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.
Prerequisites: There are no prerequisites for this unit.
Code: DIT11
ECTS Credits: 10
Type of Unit: Compulsory
Unit Characterization: Background
Semester: First (1st)
Language of instruction: Greek
General description of the Unit: The aim of this module is the introduction of students to the concepts and scope of tourism as a social phenomenon and activity and sector of the economy. In addition, the module promotes the understanding of the structure, organization and interdependence of the different branches that make up the tourism sector. Introduces students to key concepts, terms, principles, practices and issues in tourism and its links to the related fields of leisure, recreation, travel and hospitality.
Learning Outcomes:
On successful completion of this module, students will be able to:
Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.
Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.
Prerequisites: There are no prerequisites for this unit.
Code: DIT12
ECTS Credits: 10
Type of Unit: Compulsory
Unit Characterization: Background
Semester: First (1st)
Language of instruction: Greek
General description of the Unit: The Thematic Module presents the most up-to-date knowledge on the management of hotel businesses, with emphasis on individual issues of service quality in the hotel industry. Its purpose is to familiarize students with modern hotel management practices, which aim to reduce the operational problems that arise due to the specific characteristics of hotel services. Emphasis is placed on the requirements of the modern socio-economic environment and on how to create competitive advantages through strategic management, planning, evaluation, and improvement of the quality of services offered, combined with the adoption of innovative practices for the development of new services.
Learning Outcomes:
After the successful completion of the course, students are expected to be able to:
Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.
Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.
Prerequisites: There are no prerequisites for this unit.
Code: DIT21
ECTS Credits: 10
Type of Unit: Compulsory
Unit Characterization: Background
Semester: Second (2nd)
Language of instruction: Greek
General description of the Unit: The aim of this module is to broaden and at the same time specialize the students’ knowledge in accounting issues in the field of tourism. For the fulfillment of this purpose the students will be taught the basic accounting principles that apply internationally as well as the principles and rules of standard accounting applied in our country. Particular emphasis is placed on the use of accounting information for making business decisions in the context of modern tourism businesses. The teaching is supported by practical analysis through examples of applications of tourism and hotel companies.
Learning Outcomes:
On successful completion of this module, students will be able to:
Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.
Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.
Prerequisites: There are no prerequisites for this unit.
Code: DIT22
ECTS Credits: 10
Type of Unit: Compulsory
Unit Characterization: Background
Semester: Second (2nd)
Language of instruction: Greek
General description of the Unit: The module aims at introducing students to the use and management of contemporary information and communication technologies (ICT) in hospitality enterprises. Technology is examined as a dynamic tool for developing competitive advantage, improving service quality and customer satisfaction, strengthening efficiency; while it is also an asset that needs to be managed. Additionally the module facilitates the understanding of the impact the technology has on various aspects of hospitality.
Learning Outcomes:
Upon successfully completing this module, students will be able to:
Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.
Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.
Prerequisites: There are no prerequisites for this unit.
Code: DIT13
ECTS Credits: 10
Type of Unit: Compulsory
Unit Characterization: Background
Semester: Second (2nd)
Language of instruction: Greek
General description of the Unit: The module presents and analyzes the theoretical framework of tourism economics from the microeconomic dimension of issues related to tourism demand and its forecasting in the context of tourism businesses. Its purpose is to equip students with the knowledge that will help them understand business practices in the field of tourism. More specifically, the module deals with the individual factors that shape, the production, cost and supply of the tourist product, as well as the main forms of tourism markets and their equilibrium, within which tourism businesses operate in the modern socio-economic reality.
Learning Outcomes:
On successful completion of this module, students will be able to:
Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.
Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.
Prerequisites: There are no prerequisites for this unit.
Code: DIT31
ECTS Credits: 10
Type of Unit: Compulsory
Unit Characterization: Background
Semester: Third (3rd)
Language of instruction: Greek
General description of the Unit: The module explores the basic principles, concepts and methods that characterize the management of tourism agencies and organizations. Overall, the main purpose of this module is to acquaint students with modern effective management strategies and policies, in order to understand the role of management and the types of decisions made in modern tourism agencies and organizations.
Emphasis is placed on identifying and analyzing the factors of the business environment and the influences they exert on the interaction between people and organizations and on strategic decision-making.
Learning Outcomes:
It is expected that with the successful completion of this module, students will be able to understand issues related to diversity:
Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.
Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.
Prerequisites: There are no prerequisites for this unit.
Code: DIT32
ECTS Credits: 10
Type of Unit: Compulsory
Unit Characterization: Background
Semester: Third (3rd)
Language of instruction: Greek
General description of the Unit: The module aims to introduce students to the sociological dimension of tourism by emphasizing the development of the host societies. In this context, the historical evolution of the social emergence of the phenomenon of tourism is examined and the characteristics and parameters that influence and shape the function and consumption behaviour of the tourist are analysed. In addition, fundamental social issues raised in the tourism industry are examined, such as tourism as a form of consumerism, the social effects of tourism development, ethical issues in tourism business activity, quality of life and the concept of benefit in tourist destinations.
Learning Outcomes:
On successful completion of this module, students will be able to:
Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.
Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.
Prerequisites: There are no prerequisites for this unit.
Code: DIT33
ECTS Credits: 10
Type of Unit: Compulsory
Unit Characterization: Background
Semester: Third (3rd)
Language of instruction: Greek
General description of the Unit: The aim of the Module is to present and analyze the complexity that characterizes the modern economics of tourism. In particular, the course aims to familiarize students with the components of tourism supply and demand, forecasting technics, the market structure, as well as the overall macroeconomic dimensions of the tourism phenomenon. The course offers a range of theoretical and practical knowledge that serves to understand the contribution of tourism economics and the role of tourism in the national, regional and global economy.
Learning Outcomes:
On successful completion of this module, students will be able to:
Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.
Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.
Prerequisites: There are no prerequisites for this unit.
Code: DIT23
ECTS Credits: 10
Type of Unit: Compulsory
Unit Characterization: Background
Semester: Fourth (4th)
Language of instruction: Greek
General description of the Unit: The subject of the course is the study of the basic legal framework of Greek tourism, with references to the relevant legislation in force. Particular emphasis is placed on issues related to the operation of tourism enterprises, specific tourism infrastructure and the bodies involved in the implementation of the legislation in the field of tourism. The link between the legal rules of Greek legislation and European legislation is also examined. Overall, the aim of the course is to familiarise students with the basic aspects of the subject matter so that they can orient themselves in the investigation of tourism legislation, depending on the issue they are called upon to deal with.
Learning Outcomes:
It is expected that upon successful completion of this Module, students will be able to:
Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.
Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.
Prerequisites: There are no prerequisites for this unit.
Code: DIT42
ECTS Credits: 10
Type of Unit: Compulsory
Unit Characterization: Background
Semester: Fourth (4th)
Language of instruction: Greek
General description of the Unit: The purpose of this module is to impart to students a series of knowledge (theoretical and practical) that will allow them to develop an in-depth understanding of the transport sector in tourism and its role in the context of tourism economy and regional development. DIT-42 is examining the business environment and prevailing trends in the tourism transport market. The economic, social and environmental impacts of tourist transport are also examined and policies are proposed to deal with arising problems.
Learning Outcomes:
On successful completion of this module, students will be able to:
Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.
Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.
Prerequisites: There are no prerequisites for this unit.
Code: DIT43
ECTS Credits: 10
Type of Unit: Compulsory
Unit Characterization: Background
Semester: Fourth (4th)
Language of instruction: Greek
General description of the Unit: Financial management is an extremely important function of modern businesses. Purpose of T.E. is to present the fundamental principles of finance in tourism businesses. Emphasis is placed on the financial analysis of business volumes, financial planning and control, financial management of specialized tourism risks and capital management, and how to calculate the cost and benefit of investment projects. Finally, examples of applications are provided through business examples of tourism businesses from the Greek and international reality.
Learning Outcomes:
It is expected that with the successful completion of the course students will be able to:
Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.
Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.
Prerequisites: There are no prerequisites for this unit.
Code: DIT51
ECTS Credits: 10
Type of Unit: Compulsory
Unit Characterization: Background
Semester: Fifth (5th)
Language of instruction: Greek
General description of the Unit: The aim of this course is to familiarize students with the structures, processes, relationships and interactions of the geographical structure of tourism as an economic system and social phenomenon. The context of the Module provides an insight to the factors that have encouraged the development of different forms of tourism in various geographical scales (from the “global” to the “local”), along the tourism phenomenon evolution. The material provided explores the different economic, environmental and socio-cultural impacts of tourism on destinations, as well as the normative role of tourism planning and the ways in which it can contribute to the development of sustainable forms of tourism in tourism destinations.
Learning Outcomes:
On successful completion of this module, students will be able to:
Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.
Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.
Prerequisites: There are no prerequisites for this unit.
Code: DIT52
ECTS Credits: 10
Type of Unit: Compulsory
Unit Characterization: Background
Semester: Fifth (5th)
Language of instruction: Greek
General description of the Unit: The module aims to develop the knowledge and skills of students in the way of formulating research questions, developing effective research planning, and selecting and implementing appropriate research methods. Specific emphasis is given to developing general research skills equally useful in academic and professional settings. The module examines both quantitative and qualitative approaches related to research in tourism and the social sciences. Moreover, emphasis is given to the development of students’ ability to apply the most appropriate, depending on the research circumstances, and method as well as to analyze, interpret and present research results.
Learning Outcomes:
On successful completion of this module, students will be able to:
Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.
Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.
Prerequisites: There are no prerequisites for this unit.
Code: DIT53
ECTS Credits: 10
Type of Unit: Compulsory
Unit Characterization: Background
Semester: Fifth (5th)
Language of instruction: Greek
General description of the Unit: The module provides a comprehensive approach to the theory and practice of marketing within the framework of the tourism industry. The module examines the major principles of tourism marketing, its business philosophy and market orientation. Special emphasis is provided on understanding: the marketing mix; the consumer behavior; the methods and factors for conducting market segmentation; destination marketing; image making; the concept of branding; and on electronic marketing. Various case studies are used and analyzed to better explain the practical applications of these theories in practice.
Learning Outcomes:
On successful completion of this module, students will be able to:
Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.
Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.
Prerequisites: There are no prerequisites for this unit.
Code: DIT61
ECTS Credits: 10
Type of Unit: Compulsory
Unit Characterization: Background
Semester: Sixth (6th)
Language of instruction: Greek
General description of the Unit: The Module critically examines tourism planning and policy as processes and sets of techniques for achieving sustainable tourism development. It focuses on the natural environment and the social, cultural and economic realities that govern policy planning and implementation. In this context, the role of the public and private sector is evaluated as well as the nature, parameters and constraints associated with the pursuit of tourism policy in different environments. Students will develop an understanding of tourism policy processes and gain knowledge about the evaluation and development of tourism plans and policies. The theoretical and practical framework of tourism planning and policy is examined at local, regional and national level.
Learning Outcomes:
On successful completion of this module, students will be able to:
Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.
Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.
Prerequisites: There are no prerequisites for this unit.
Code: DIT62
ECTS Credits: 10
Type of Unit: Compulsory
Unit Characterization: Background
Semester: Sixth (6th)
Language of instruction: Greek
General description of the Unit: Based on international case studies this module presents a comprehensive approach of the theory and practice of crisis management in tourism, at the enterprise and destination level. The module focuses on management efforts and the role of communication in dealing with the difficulties brought about by crisis events, as well as the development of systems of proactive consideration and operational preparedness in relation to future problems and crises.
Learning Outcomes:
On successful completion of this module, students will be able to:
Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.
Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.
Prerequisites: There are no prerequisites for this unit.
Code: DIT63
ECTS Credits: 10
Type of Unit: Compulsory
Unit Characterization: Background
Semester: Sixth (6th)
Language of instruction: Greek
General description of the Unit: This module offers an introduction to Human Resource Management (HRM) and focuses on its goals, objectives and key functions in modern tourism businesses. Emphasis is placed on issues related to the attraction, selection, development and utilization of human resources in the work environment with the dual goal of increasing job satisfaction and the consequent efficiency of companies. In addition, the module examines different approaches to achieving the objectives of HRM and explores the management of employment relationships and the methods that can be used in order for the operation of HRM to add value to tourism businesses.
Learning Outcomes:
On successful completion of this module, students will be able to:
Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.
Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.
Prerequisites: There are no prerequisites for this unit.
Code: DIT71
ECTS Credits: 10
Type of Unit: Compulsory
Unit Characterization: Background
Semester: Seventh (7th)
Language of instruction: Greek
General description of the Unit: The aim of this module is to examines the concept and content of tourism development in combination with alternative theoretical approaches, preconditions and types of tourism development. It pays attention to Greek tourism development, analysing the social, cultural and environmental impacts of the dominant tourism development model as opposed to the sustainable tourism development model. The analysis of the aforementioned issues is complemented by the presentation of typical case studies at international level.
Learning Outcomes:
On successful completion of this module, students will be able to:
Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.
Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.
Prerequisites: There are no prerequisites for this unit.
Code: DIT72
ECTS Credits: 10
Type of Unit: Compulsory
Unit Characterization: Background
Semester: Seventh (7th)
Language of instruction: Greek
General description of the Unit: Entrepreneurship and innovation are important success factors in any industry. This is particularly true in the context of the dynamic and volatile tourism industry. This module provides students with a critical and in-depth understanding of the nature of entrepreneurship, enterprise and innovation in tourism. It critically examines a range of relevant issues such as risk-taking, financial management, new product/service development and marketability, with particular emphasis on the generation of new innovative strategies, initiatives and ideas.
Learning Outcomes:
It is expected that upon successful completion of the course, students will be able to:
Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.
Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.
Prerequisites: There are no prerequisites for this unit.
Code: DIT73
ECTS Credits: 10
Type of Unit: Compulsory
Unit Characterization: Background
Semester: Seventh (7th)
Language of instruction: Greek
General description of the Unit: The module aims to present the conceptual and practical elements that constitute the forms and the market of special and alternative tourism. It clarifies their conceptual delimitation in comparison with mass tourism and sustainable tourism. In addition, it analyses the complex nature of special and alternative tourism products and the way in which they respond to specific incentives, as they are shaped on the basis of the demand trends of modern tourists. Finally, the module examines and evaluates these products’ different designs, management, and operation types.
Learning Outcomes:
On successful completion of this module, students will be able to:
Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.
Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.
Prerequisites: There are no prerequisites for this unit.
Code: DIT41
ECTS Credits: 10
Type of Unit: Elective
Unit Characterization: Background
Semester: Eighth (8th)
Language of instruction: Greek
General description of the Unit: The aim of the Events Management module is to provide students with the knowledge needed to be able to understand the complexity of event management and all functions that take place before, during and after an event. Emphasis is placed on the economic, social and cultural impact of events on a tourist destination (national, regional and local) and on the analysis of the different strategies involved in the successful organization and implementation of an event.
Learning Outcomes:
On successful completion of this module, students will be able to:
Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.
Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.
Prerequisites: There are no prerequisites for this unit.
Code: DIT81
ECTS Credits: 10
Type of Unit: Elective
Unit Characterization: Background
Semester: Eighth (8th)
Language of instruction: Greek
General description of the Unit: The search for authentic experiences often leads people to areas and landscapes that are unfamiliar to them. In modern consumer-oriented societies, cultural heritage is seen as an important means of offering authenticity. This module presents a multidisciplinary examination of culture and heritage within the context of tourism. An understanding of this relationship inevitably links issues of representation, identity, image, authenticity and commercialisation of cultural heritage to tourist destinations at different temporal and spatial scales. The module also addresses issues related to the production and consumption of cultural heritage and the management of cultural resources.
Learning Outcomes:
On successful completion of this module, students will be able to:
Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.
Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.
Prerequisites: There are no prerequisites for this unit.
Code: DIT82
ECTS Credits: 10
Type of Unit: Elective
Unit Characterization: Background
Semester: Eighth (8th)
Language of instruction: Greek
General description of the Unit: The aim of this module is to provide an understanding on the relationship between tourism and the environment and to discover the management challenges arise from their interaction. This module deals with the interactions of tourism and the environment from the different perspective of stakeholders, including businesses, governments, non-governmental organizations, tourists and local communities. It presents the conflicting views on the economic and environmental impacts of tourism, in order to highlight the potential conflicts and consensus. Additionally, it examines the appearance of tourists with environmental worries, the role of different pressure groups in shaping tourism development, and the emergence of nature/eco-tourism. The examination of the aforementioned issues highlights and justifies the necessity for planning and environmental management of tourism development.
Learning Outcomes:
On successful completion of this module, students will be able to:
Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.
Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.
Prerequisites: There are no prerequisites for this unit.
Code: DIT83
ECTS Credits: 10
Type of Unit: Elective
Unit Characterization: Background
Semester: Eighth (8th)
Language of instruction: Greek
General description of the Unit: The aim of this Module is to provide students the chance to understand the necessity of managing tourism destinations at different stages of their life cycle, in order to mitigate the identified effects, to approach the prospect of sustainable tourism development and to maintain their attractiveness. The issue of good local governance in tourism is addressed and destination management models and tools are presented. The Module develops the full range of tourism destination management issues, from resource management, tourism product design and development, sustainable development policies and regulations, destination image management, destination placement and branding, and crisis management.
Learning Outcomes:
On successful completion of this module, students will be able to:
Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.
Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.
Prerequisites: There are no prerequisites for this unit.
Code: DIT84
ECTS Credits: 10
Type of Unit: Elective
Unit Characterization: Background
Semester: Eighth (8th)
Language of instruction: Greek
General description of the Unit: The issue of distribution, as a key component of the marketing strategy and marketing mix, is a critical decision for any business/organisation operating in the tourism market. In the context of the module, alternative distribution strategies and policies are presented in relation to different categories of tourism products (tourist packages, travel services, accommodation services, etc.). The functions, basic and complementary services of distribution channels, the evolving role of intermediaries in the tourism market, as well as current trends in distribution issues are examined with reference to issues such as bargaining power, revenue management, profit margins and responsiveness/coupling of tourism supply with current trends in tourism behaviour and demand.
Learning Outcomes:
On successful completion of this module, students will be able to:
Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.
Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.
Prerequisites: There are no prerequisites for this unit.
Code: DIT85
ECTS Credits: 10
Type of Unit: Elective
Unit Characterization: Background
Semester: Eighth (8th)
Language of instruction: Greek
General description of the Unit: The aim of this module is the analysis of the cross-sectoral nature of tourism policy and the study of European policies, which have a direct or indirect impact on the functioning of the tourism phenomenon. Emphasis is placed on identifying key concepts in the operation of the European Union and in the coordination of its relevant policies in relation to the approach of tourism industry actors and government sectoral policies.
Learning Outcomes:
On successful completion of this module, students will be able to:
Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.
Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.
Prerequisites: There are no prerequisites for this unit.
Code: DIT86
ECTS Credits: 10
Type of Unit: Elective
Unit Characterization: Background
Semester: Eighth (8th)
Language of instruction: Greek
General description of the Unit: The new Information and Communication Technologies and the use of the internet are basic tools for the effective and efficient operation of tourism businesses. The main purpose of this module is to introduce students to the administrative and business functions of the digital age in tourism. Emphasis is placed on the advantages and disadvantages of doing business through electronic means as well as on the impact that these have on modern tourism businesses, consumers and tourist destinations. In addition, legal and security issues, examples of e-businesses and information systems management strategies are examined.
Learning Outcomes:
On successful completion of this module, students will be able to:
Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.
Re-evaluation of Written Assignments and exam paper – Final/Re-take exams: For further information please go to Study Guide of the Hellenic Open University.
Prerequisites: There are no prerequisites for this unit.

