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Tourism Management – Thematic Units

ΕΑΠ > Undergraduate Programmes > Tourism Management (DIT) > Tourism Management – Thematic Units

DIT10 Quantitative Methods in Tourism Management

Unit Code:DIT10

ECTS credits: 10

Type of Unit: Compulsory

Unit characterization: Background

Semester in which it is offered: First (1st)

Language of instruction:Greek

Aim of the Tematic Unit: Aim of the uniti the introduction to Quantitative Methods in Tourism with special reference to Mathematics and Statistics.

General description of the Unit:

In particular the content of Mathematics in Tourism, among others, refers to:

  • The functions of a variable.
  • The concepts of limit and derivative.
  • The elasticity of demand and supply.
  • The optimization of functions of a variable.
  • The design of graphs.
  • The knowledge of the Lagrange function.
  • The integrals.
  • The Basic mathematical operations in finance
  • The application of all the above to business management.

The content of Statistics in Tourism, among others, refers to:

  • Descriptive statistics.
  • Combinatorial.
  • Probability theory.
  • Discrete distributions (mainly Binomial).
  • Continuous distributions (mainly Normal distribution).
  • Linear Regression and its residual analysis.

Learning Results:

It is expected that upon successful completion of the unit, students will be able to:

  • Solve single-variable, primary, secondary and polynomial linear equations with variables describing tourism.
  • Draw graphs of one-variable functions describing tourism.
  • Use functions of one variable in problems related to tourism, tourism economics and tourism management
  • They know the meaning of a derivative.
  • Calculate derivatives of simple, complex, braided and inverse functions.
  • Understand the concept of elasticity in tourism economics and tourism economics based on derivatives.
  • Calculate the limit of a function related to tourism.
  • Solve single variable function optimization problems using the first and second derivative.
  • Know what a Lagrange function is and solve simple problems with it.
  • Draw a curve knowing its maximum, minimum and elements of convexity and curvature.
  • Understand the meaning of interest and interest and present value and solve exercises on simple issues of tourism finance.
  • Know the meaning and scope of statistics and the role of statistics in tourism economics and tourism business management.
  • They know the numerical methods of summarising data such as measures of central tendency, relative position, dispersion, relative variability, asymmetry and kurtosis.
  • They can calculate all these measures both in didactic exercises and using spreadsheets such as excel.
  • They know the concept of probability as well as principles of probability theory.
  • Understand and use basic combinatorial concepts (combinations, transpositions, orders).
  • Solve problems based on probability theory in tourism business management.
  • Distinguish between discrete and continuous distributions.
  • Know the normal distribution and measure deviations from it.
  • Solve problems of discrete distributions with the binomial distribution.
  • Understand the concept of linear regression and solve simple and multiple regression problems with applications to economics and business management.
  • Calculate the coefficients and other statistical results of a linear regression using excel.
  • They can comment on the residuals of a regression, both visually and using basic statistical techniques, and propose solutions.

Cognitive Subjects:

  • Mathematics
  • Statistics

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade. 

Re-evaluation of Written Assignments:

If the student disagrees with the grade obtained in a SEA, he/she can, after discussing the issue with the lecturer, within 10 days, request a re-evaluation to the Coordinator of the Unit. The Unit Coordinator appoints a three-member committee to re-evaluate the student’s work. This three-member committee does not include the faculty member who originally corrected the SEA. The re-evaluation of the SEA must be completed within one (1) week and the grade, which is final, must be communicated to the parties involved.

Note: The Programme Study Committee (PSC) of the DIT Undergraduate Programme of Studies (UPS) puts in place, each year, the right to re-evaluate for Written Assignments in all subjects, provided that there is no abuse on the part of the students. In such a case, the PSC will review the matter and revoke its earlier decision.

Prerequisites:There are no prerequisites for this unit.

Module Outline

DIT11 Introduction to Tourism and Hospitality

Unit Code: DIT11

ECTS credits: 10

Type of Unit: Compulsory

Unit characterization: Background

Semester in which it is offered: First (1st)

Language of instruction:Greek

General description of the Unit:

The aim of the unit is to introduce students to the concepts and scope of tourism as a social phenomenon, activity and sector of the economy. In addition, the unit promotes the understanding of the structure, organisation and interdependence of the different sectors that make up the tourism sector. It introduces students to basic concepts, terms, principles, practices and issues in tourism and its links with the related fields of leisure, recreation, travel and hospitality.

Learning Results:

It is expected that upon successful completion of the unit, students will be able to:

  • Understand the historical and conceptual evolution of the tourism phenomenon.
  • Understand the interdisciplinary nature of tourism as a field of study and the theories that underpin it.
  • They know the historical background of the emergence and evolution of the tourism phenomenon in Greece.
  • Understand the importance and function of the international tourism statistical system.
  • Know the aspects and dimensions of the main sectors that make up the tourism system.
  • Demonstrate an understanding of the necessity, nature and role of tourism education.
  • Understand the need to formulate tourism policy to support tourism development and to address tourism movements.
  • Understand the role of new technologies in the functioning of tourism.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade. 

Re-evaluation of Written Assignments:

If the student disagrees with the grade obtained in a SEA, he/she can, after discussing the issue with the lecturer, within 10 days, request a re-evaluation to the Coordinator of the Unit. The Unit Coordinator appoints a three-member committee to re-evaluate the student’s work. This three-member committee does not include the faculty member who originally corrected the SEA. The re-evaluation of the SEA must be completed within one (1) week and the grade, which is final, must be communicated to the parties involved.

Note: The Programme Study Committee (PSC) of the DIT Undergraduate Programme of Studies (UPS) puts in place, each year, the right to re-evaluate for Written Assignments in all subjects, provided that there is no abuse on the part of the students. In such a case, the PSC will review the matter and revoke its earlier decision.

Prerequisites:There are no prerequisites for this unit.

Module Outline

DIT12: Hotel Business and Service Management

Unit Code: DIT12

ECTS credits: 10

Type of Unit:Compulsory

Unit characterization: Background

Semester in which it is offered: First (1st)

Language of instruction:Greek

General description of the Unit:

This course presents the most current knowledge on the management of hotel businesses, with emphasis on individual issues of service quality in the hotel industry. Its purpose is to familiarize students with contemporary hotel management practices, which aim to reduce the operational problems that arise due to the specific characteristics of hotel services. Emphasis is placed on the requirements of the modern socio-economic environment and on how to create competitive advantages through strategic management, planning, evaluation and improvement of the quality of services offered, combined with the adoption of innovative practices for the development of new services

Learning Results:

It is expected that upon successful completion of the unit, students will be able to:

  • Know the structure and characteristics of the hotel industry.
  • Describe and analyse the specific characteristics and elements that compose the hotel product.
  • Know and apply the basic administrative and economic functions governing the management and organisation of the hotel business in the contemporary social, political, economic and technological environment.
  • Understand the role of leadership in the operating environment of a hotel business.
  • Understand the concept and dimensions of service quality and the difficulties of measuring it.
  • Use models for measuring service quality.
  • Critically examine specific issues and challenges in hotel management.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade. 

Re-evaluation of Written Assignments:

If the student disagrees with the grade obtained in a SEA, he/she can, after discussing the issue with the lecturer, within 10 days, request a re-evaluation to the Coordinator of the Unit. The Unit Coordinator appoints a three-member committee to re-evaluate the student’s work. This three-member committee does not include the faculty member who originally corrected the SEA. The re-evaluation of the SEA must be completed within one (1) week and the grade, which is final, must be communicated to the parties involved.

Note: The Programme Study Committee (PSC) of the DIT Undergraduate Programme of Studies (UPS) puts in place, each year, the right to re-evaluate for Written Assignments in all subjects, provided that there is no abuse on the part of the students. In such a case, the PSC will review the matter and revoke its earlier decision.

Prerequisites:There are no prerequisites for this unit.

Module Outline

DIT21 Tourism Business Accounting

Unit Code: DIT21

ECTS credits: 10

Type of Unit: Compulsory

Unit characterization: Background

Semester in which it is offered: Second (2nd)

Language of instruction:Greek

General description of the Unit:

The aim of the unit is to broaden and at the same time specialize the students’ knowledge in accounting issues in the field of tourism. For the fulfillment of this purpose the students will be taught the basic accounting principles that apply internationally as well as the principles and rules of standard accounting applied in our country. Particular emphasis is placed on the use of accounting information for making business decisions in the context of modern tourism businesses. The teaching is supported by practical analysis through examples of applications of tourism and hotel companies.

Learning Results:

It is expected that upon successful completion of the unit, students will be able to:

  • Describe the main accounting concepts and how the accounts that “feed” information into the financial statements are linked.
  • Understand the content of the published financial statements of companies and organisations.
  • Carry out debiting of accounts to record accounting events.
  • Understand the operation of the accounting cycle.
  • Recognise the actions and accounting entries made to close the accounting period and prepare financial statements.
  • Use the basic tools for analyzing financial statements and evaluating the results and dynamics of business.
  • Understand the concept of costs and the different forms of costs
  • Know in detail the cost elements and how they are calculated, the functional and cost organisation of an enterprise and costing systems.
  • Use the basic techniques for making decisions using cost data.
  • Recognise the main features of accounting management and costing of economic units in the tourism industry.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade. 

Re-evaluation of Written Assignments:

If the student disagrees with the grade obtained in a SEA, he/she can, after discussing the issue with the lecturer, within 10 days, request a re-evaluation to the Coordinator of the Unit. The Unit Coordinator appoints a three-member committee to re-evaluate the student’s work. This three-member committee does not include the faculty member who originally corrected the SEA. The re-evaluation of the SEA must be completed within one (1) week and the grade, which is final, must be communicated to the parties involved.

Note: The Programme Study Committee (PSC) of the DIT Undergraduate Programme of Studies (UPS) puts in place, each year, the right to re-evaluate for Written Assignments in all subjects, provided that there is no abuse on the part of the students. In such a case, the PSC will review the matter and revoke its earlier decision.

Prerequisites:There are no prerequisites for this unit.

Module Outline

DIT22 Information and Communication Technologies in Hospitality Businesses

Unit Code: DIT22

ECTS credits: 10

Type of Unit: Compulsory

Unit characterization: Background

Semester in which it is offered: Second (2nd)

Language of instruction:Greek

General description of the Unit:

The aim of the unit is to familiarize students with the application and management of modern information technology in hospitality businesses. Particular emphasis is placed on the role of information technologies as a dynamic link for developing business partnerships, creating competitive advantage, improving service quality and customer satisfaction, enhancing operational efficiency, and as a cost centre to be managed. In addition, the unit promotes an understanding of the impact of technology in the different areas of hospitality.

Learning Results:

It is expected that upon successful completion of the unit, students will be able to:

  • Understand the basic concepts and functions of Information and Communication Technologies (ICT) in hospitality businesses.
  • Know what is data, what is information, how data is stored in business, and database management and knowledge extraction for business management purposes.
  • Understand the basic concepts and functions of management information systems and their use in hospitality businesses.
  • Understand the characteristics and functions of reservation and customer management information systems and their use in hotels.
  • Understand the features and functions of hotel ordering and food service management systems in hospitality businesses.
  • Understand the philosophy and functions of catering management information systems and their use in hotels.
  • Understand the basic principles of computer and information systems and network security and the implications for the hospitality business and its customers.
  • Know the basic rules of security of information as well as personal data managed by a hotel business.
  • Understand the impact of social networks on tourism and hospitality businesses and how to make use of them.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade. 

Re-evaluation of Written Assignments:

If the student disagrees with the grade obtained in a SEA, he/she can, after discussing the issue with the lecturer, within 10 days, request a re-evaluation to the Coordinator of the Unit. The Unit Coordinator appoints a three-member committee to re-evaluate the student’s work. This three-member committee does not include the faculty member who originally corrected the SEA. The re-evaluation of the SEA must be completed within one (1) week and the grade, which is final, must be communicated to the parties involved.

Note: The Programme Study Committee (PSC) of the DIT Undergraduate Programme of Studies (UPS) puts in place, each year, the right to re-evaluate for Written Assignments in all subjects, provided that there is no abuse on the part of the students. In such a case, the PSC will review the matter and revoke its earlier decision.

Prerequisites:There are no prerequisites for this unit.

Module Outline

DIT13 Economics of Tourism Business

Unit Code: DIT13

ECTS credits: 10

Type of Unit: Compulsory

Unit characterization: Background

Semester in which it is offered: Second (2nd)

Language of instruction:Greek

General description of the Unit:

This unit presents and analyses the theoretical framework of tourism economics from the microeconomic dimension of issues related to tourism demand and its forecasting in the context of tourism enterprises. Its purpose is to provide students with the knowledge that will help them to understand business practices in tourism. More specifically, the subject deals with the individual factors that shape the tourism market, the production, cost and supply of the tourism product, as well as the main forms of tourism markets and their balance, within which tourism businesses operate in the modern socio-economic reality.

Learning Results:

It is expected that upon successful completion of the unit, students will be able to:

  • Know the nature of business economics, the objectives of the business and the forces that affect the tourism business.
  • Know the theory of tourism business product demand theory, elasticities and use forecasting models to obtain information about the business.
  • Know the mechanisms of product differentiation in tourism.
  • Know the forms of costs of the enterprise (indirect, direct, fixed, variable, average costs, marginal costs).
  • Know the basic forms of the production function of the enterprise and its factors of production.
  • Know the cost function and profit maximisation.
  • Carry out a longitudinal analysis of the productivity, efficiency and profitability of the tourism enterprise in relation to the competition.
  • Proceed in customer management through pricing and promotion strategies.
  • Know the assumptions and operating conditions in a monopolistic competition and oligopolistic organisation of the tourism enterprise.
  • Know the conditions for creating economies of scale, economies of scope, and barriers to market entry.
  • Know the advantages of vertical and horizontal integration of the firm to increase efficiency and reduce uncertainty, as well as the models and levels of strategic alliances.
  • Recognise innovation and patenting opportunities.
  • Know the key tools and the role of international business relationships.
  • Know the concept and definitions of key international financial instruments.
  • Understand concepts such as total firm value, time value of money and discounting techniques.
  • Understand the complex corporate governance channels, hierarchy and information flow within a tourism group.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade. 

Re-evaluation of Written Assignments:

If the student disagrees with the grade obtained in a SEA, he/she can, after discussing the issue with the lecturer, within 10 days, request a re-evaluation to the Coordinator of the Unit. The Unit Coordinator appoints a three-member committee to re-evaluate the student’s work. This three-member committee does not include the faculty member who originally corrected the SEA. The re-evaluation of the SEA must be completed within one (1) week and the grade, which is final, must be communicated to the parties involved.

Note: The Programme Study Committee (PSC) of the DIT Undergraduate Programme of Studies (UPS) puts in place, each year, the right to re-evaluate for Written Assignments in all subjects, provided that there is no abuse on the part of the students. In such a case, the PSC will review the matter and revoke its earlier decision.

Prerequisites:There are no prerequisites for this unit.

Module Outline

DIT31 Management of Tourism Institutions and Organisations

Unit Code:DIT31

ECTS credits: 10

Type of Unit: Compulsory

Unit characterization: Background

Semester in which it is offered:Third (3rd)

Language of instruction:Greek

General description of the Unit:

This unit explores the basic principles, concepts and methods that characterize the management of tourism institutions and organizations. The overall aim of the unit is to familiarize students with the modern strategies and policies of effective management in order to understand the role of management and the types of decisions taken in modern tourism operators and organisations. Emphasis is placed on the identification and analysis of the factors of the business environment and their influences on the interaction between people and organisations and on strategic decision making.

Learning Results:

It is expected that upon successful completion of the unit, students will be able to understand issues related to diversity:

  • The structure, operation and administration of international and European organisations, bodies and sectoral associations regulating the tourism phenomenon.
  • The structure, operation and administration of public and semi-public national organisations, regional and local bodies and sectoral associations regulating the tourism phenomenon, with emphasis on Greece.
  • The structure, operation and management of employers’ and workers’ sectoral associations of a national and regional nature in Greece.
  • The recruitment and management of human resources for the staffing of different types and forms of tourism organisations and public and private bodies, with emphasis on the Greek experience.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade. 

Re-evaluation of Written Assignments:

If the student disagrees with the grade obtained in a SEA, he/she can, after discussing the issue with the lecturer, within 10 days, request a re-evaluation to the Coordinator of the Unit. The Unit Coordinator appoints a three-member committee to re-evaluate the student’s work. This three-member committee does not include the faculty member who originally corrected the SEA. The re-evaluation of the SEA must be completed within one (1) week and the grade, which is final, must be communicated to the parties involved.

Note: The Programme Study Committee (PSC) of the DIT Undergraduate Programme of Studies (UPS) puts in place, each year, the right to re-evaluate for Written Assignments in all subjects, provided that there is no abuse on the part of the students. In such a case, the PSC will review the matter and revoke its earlier decision.

Prerequisites:There are no prerequisites for this unit.

Module Outline

DIT32 Sociology of Tourism

Unit Code: DIT32

ECTS credits: 10

Type of Unit: Compulsory

Unit characterization: Background

Semester in which it is offered: Third (3rd)

Language of instruction:Greek

General description of the Unit:

The aim of the unit is to introduce students to the sociological dimension of tourism, with emphasis on the social development of the host societies. In this context, the historical development of the social emergence of the tourism phenomenon is examined and the characteristics and parameters that influence and shape the function of the tourist and his/her consumption behaviour are analysed. In addition, fundamental social issues raised in the tourism industry are examined, such as tourism as a form of consumerism, the social impact of tourism development, ethical issues in tourism business, quality of life and the concept of benefit in tourist destinations.

Learning Results:

It is expected that upon successful completion of the unit, students will be able to:

  • Understand the historical course of the development and operation of tourism as a social phenomenon.
  • Know the factors that have contributed to the development of tourism as an internationalized sector of the economy.
  • Discern the importance of different sociological approaches to tourism.
  • Understand the political and institutional dimensions of the emergence of tourism as an important social activity.
  • Understand the contemporary development of tourism with the social changes in leisure, work and the welfare state.
  • Know the causes which, due to tourism development, lead to social changes and impacts on tourism destinations.
  • Understand the changes which occur in local society and culture as a result of tourism development.
  • Know the contribution of the sociology of tourism to the search for new development patterns related to sustainability and specific and alternative forms of tourism.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade. 

Re-evaluation of Written Assignments:

If the student disagrees with the grade obtained in a SEA, he/she can, after discussing the issue with the lecturer, within 10 days, request a re-evaluation to the Coordinator of the Unit. The Unit Coordinator appoints a three-member committee to re-evaluate the student’s work. This three-member committee does not include the faculty member who originally corrected the SEA. The re-evaluation of the SEA must be completed within one (1) week and the grade, which is final, must be communicated to the parties involved.

Note: The Programme Study Committee (PSC) of the DIT Undergraduate Programme of Studies (UPS) puts in place, each year, the right to re-evaluate for Written Assignments in all subjects, provided that there is no abuse on the part of the students. In such a case, the PSC will review the matter and revoke its earlier decision.

Prerequisites:There are no prerequisites for this unit.

Module Outline

DIT33 Economics of Tourism

Unit Code: DIT33

ECTS credits: 10

Type of Unit: Compulsory

Unit characterization: Background

Semester in which it is offered: Third (3rd)

Language of instruction:Greek

General description of the Unit:

The aim of the unit is to present and analyze the complexity that characterizes the modern economics of tourism. In particular, the course aims to familiarize students with the components and forecasting of tourism supply and demand, the structure of the market, as well as the macroeconomic dimensions of the tourism phenomenon. The unit offers a range of theoretical and practical knowledge that serves to understand the content of tourism economics and to determine the role of tourism in the context of a national, regional and global economy.

Learning Results:

It is expected that upon successful completion of the unit, students will be able to:

  • Understand that the tourism product is multidimensional and be aware of the factors that make it up in both the country of origin and the country of destination.
  • Know the segmentation of the tourism economy in terms of types of business and types of tourism.
  • Interpret the empirical results of macroeconomic and microeconomic applications to tourism.
  • Understand the demand and supply models governing tourism and use them for forecasting.
  • Understand the net economic contribution of tourism to the total economy and use satellite accounts and general equilibrium models of the economy towards this end.
  • Understand the meaning of various multipliers from tourism product revenues, the impact of tourism on wages, property values and product prices in the market of the destination country.
  • Understand the main instruments of fiscal and monetary policy and how these can affect tourism.
  • Perceive tourism as a lever for economic development.
  • Understand the role of environmental policies in the tourism industry.
  • Εxplain the importance of developing sustainable strategies in Tourism
  • Know the role that public investment can play in tourism.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade. 

Re-evaluation of Written Assignments:

If the student disagrees with the grade obtained in a SEA, he/she can, after discussing the issue with the lecturer, within 10 days, request a re-evaluation to the Coordinator of the Unit. The Unit Coordinator appoints a three-member committee to re-evaluate the student’s work. This three-member committee does not include the faculty member who originally corrected the SEA. The re-evaluation of the SEA must be completed within one (1) week and the grade, which is final, must be communicated to the parties involved.

Note: The Programme Study Committee (PSC) of the DIT Undergraduate Programme of Studies (UPS) puts in place, each year, the right to re-evaluate for Written Assignments in all subjects, provided that there is no abuse on the part of the students. In such a case, the PSC will review the matter and revoke its earlier decision.

Prerequisites:There are no prerequisites for this unit.

Module Outline

 

DIT23 Tourism Law

Unit Code: DIT23

ECTS credits: 10

Type of Unit: Compulsory

Unit characterization: Background

Semester in which it is offered: Fourth (4th)

Language of instruction:Greek

General description of the Unit:

The subject of the unit is the study of the basic legal framework of Greek tourism, with references to the relevant legislation in force. Particular emphasis is placed on issues related to the operation of tourism enterprises, specific tourism infrastructure and the bodies involved in the implementation of the legislation in the field of tourism. The link between the legal rules of Greek legislation and European legislation is also examined. Overall, the aim of the unit is to familiarize students with the basic aspects of the subject matter so that they can orient themselves in the investigation of tourism legislation, depending on the issue they are called upon to deal with.

Learning Results:

It is expected that upon successful completion of the unit, students will be able tounderstand issues related to:

  • International declarations, conventions and instruments on human civil and political rights and commercial transactions affecting international tourism travel.
  • European (non-Community) conventions and treaties affecting international tourism travel.
  • European Union Conventions, Directives and Decisions amending the internal legislation of the Member States and affecting European and international tourism travel.
  • Regulations concerning Greek tourism as an overall sector, regulations concerning hotels and other forms of accommodation, regulations concerning tourism enterprises and other professionals
  • Legislation on the protection of the tourist-consumer.
  • Legislation on town and country planning, urban planning and environmental protection in the light of tourism development.
  • Labour law in tourism, with emphasis on working conditions, labour relations and collective agreements.
  • The institutional framework governing tourism and local government.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade. 

Re-evaluation of Written Assignments:

If the student disagrees with the grade obtained in a SEA, he/she can, after discussing the issue with the lecturer, within 10 days, request a re-evaluation to the Coordinator of the Unit. The Unit Coordinator appoints a three-member committee to re-evaluate the student’s work. This three-member committee does not include the faculty member who originally corrected the SEA. The re-evaluation of the SEA must be completed within one (1) week and the grade, which is final, must be communicated to the parties involved.

Note: The Programme Study Committee (PSC) of the DIT Undergraduate Programme of Studies (UPS) puts in place, each year, the right to re-evaluate for Written Assignments in all subjects, provided that there is no abuse on the part of the students. In such a case, the PSC will review the matter and revoke its earlier decision.

Prerequisites:There are no prerequisites for this unit.

Module Outline

DIT42 Transport in Tourism

Unit Code: DIT42

ECTS credits: 10

Type of Unit:Compulsory

Unit characterization: Background

Semester in which it is offered: Fourth (4th)

Language of instruction:Greek

General description of the Unit:

The aim of the unit is to provide students with a range of knowledge (theoretical and practical) that will allow them to develop an in-depth understanding of the transport sector in tourism and its role in the context of the tourism economy and regional development. The unit examines the business environment and the prevailing trends in the tourism transport market. It also examines the economic, social and environmental impacts of tourism transport and proposes policies to address the problems raised.

Learning Results:

It is expected that upon successful completion of the unit, students will be able to:

  • Recognise transport as a basic and integral component of tourism activity, and have acquired a range of theoretical and applied knowledge in this field.
  • Identify the role that transport plays in the tourism economy and development and how tourism and transport together contribute to the development of regional areas.
  • They shall analyse the economic dimension of transport and the economic variables that govern it, such as costs, supply and demand, taking into account the constant developments in competition.
  • Understand the strong influence of the external environment on transport, particularly air transport (political instability, terrorism, changes in the price of oil, technological progress) and the context in which companies manage any developments.
  • Understand the context (economic, social and environmental) of the operation and management of companies operating in the tourism transport sector and be able to deal responsibly with the problems encountered by proposing measures and policies to deal with them.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade. 

Re-evaluation of Written Assignments:

If the student disagrees with the grade obtained in a SEA, he/she can, after discussing the issue with the lecturer, within 10 days, request a re-evaluation to the Coordinator of the Unit. The Unit Coordinator appoints a three-member committee to re-evaluate the student’s work. This three-member committee does not include the faculty member who originally corrected the SEA. The re-evaluation of the SEA must be completed within one (1) week and the grade, which is final, must be communicated to the parties involved.

Note: The Programme Study Committee (PSC) of the DIT Undergraduate Programme of Studies (UPS) puts in place, each year, the right to re-evaluate for Written Assignments in all subjects, provided that there is no abuse on the part of the students. In such a case, the PSC will review the matter and revoke its earlier decision.

Prerequisites:There are no prerequisites for this unit.

Module Outline

DIT43 Finance of Tourism Businesses

Unit Code:DIT43

ECTS credits: 10

Type of Unit: Compulsory

Unit characterization: Background

Semester in which it is offered: Fourth (4th)

Language of instruction:Greek

General description of the Unit:

Financial management is an extremely important function of modern businesses. The purpose of this unit is to present the fundamental principles of finance in tourism businesses. Emphasis is placed on financial analysis of business variables, financial planning and control, financial management of specific tourism risks and capital management and how to calculate the costs and benefits of investment projects. Finally, examples of applications are provided through operational examples of tourism enterprises from the Greek and international reality.

Learning Results:

It is expected that upon successful completion of the unit, students will be able to:

  • Understand the importance of cash flow in a tourism business, the objective of maximising its value and the problems of representation.
  • Understand the time value of money and be able to calculate the present and future value of money flows and distinguish between the concepts of real and nominal interest rates
  • Evaluate the investment plans of a tourism enterprise under both certainty and uncertainty, calculate the cost and risk of an investment and its net cash flow. Also understand and calculate the optimal investment point of a business. Also understand and calculate the optimal investment point of a business.
  • Understand the link between risk and return, and value bonds and shares.
  • Estimate the weighted average cost of capital of a tourism enterprise and analyse the advantages and disadvantages of the capital structure of enterprises.
  • Understand profit distribution policies and the information content involved and their link to the life cycle of the business.
  • Understand the rules governing the short-term financing and working capital management of a business, which is particularly important in seasonal sectors such as tourism.
  • Understand the international risks (exchange rate, political risks) that are particularly threatening to tourism enterprises and how to deal with them.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade. 

Re-evaluation of Written Assignments:

If the student disagrees with the grade obtained in a SEA, he/she can, after discussing the issue with the lecturer, within 10 days, request a re-evaluation to the Coordinator of the Unit. The Unit Coordinator appoints a three-member committee to re-evaluate the student’s work. This three-member committee does not include the faculty member who originally corrected the SEA. The re-evaluation of the SEA must be completed within one (1) week and the grade, which is final, must be communicated to the parties involved.

Note: The Programme Study Committee (PSC) of the DIT Undergraduate Programme of Studies (UPS) puts in place, each year, the right to re-evaluate for Written Assignments in all subjects, provided that there is no abuse on the part of the students. In such a case, the PSC will review the matter and revoke its earlier decision.

Prerequisites:There are no prerequisites for this unit.

Module Outline

DIT51: Tourism Geography

Unit Code: DIT51

ECTS credits: 10

Type of Unit:Compulsory

Unit characterization: Background

Semester in which it is offered: Fifth (5th)

Language of instruction:Greek

General description of the Unit:

The aim of the unit is to familiarize students with the structures, processes, relationships and interactions of the geographical structure of tourism as an economic system and social phenomenon. The unit examines the factors that have encouraged the development of different forms of tourism at various spatial levels from the “global” to the “local”, with an emphasis on the evolutionary course of the tourism phenomenon. The different economic, environmental and socio-cultural impacts of tourism on destinations are explored, together with a consideration of the normative role of tourism planning and the ways in which it can contribute to the development of sustainable forms of tourism.

Learning Results:

It is expected that upon successful completion of the unit, students will be able to:

  • Understand the dynamics of the geographical factor in tourism activity and will be able to approach the evolution and development of the tourism industry geographically, in time and in the present.
  • Understand that tourism geography includes the individual scientific fields of anthropogeography, social and economic geography, so that they can explain the evolution of the tourism phenomenon in a compartmentalized way.
  • Integrate the spatial dimension into each case they study, in terms of tourism development and activity at international, national or local level.
  • Understand the geographical scale of the host destinations that are developing tourism and be able to assess the impact of this development on the economy, society, culture and the environment.
  • Interpret geographically the tourist flows recorded from sending countries to destination countries, taking into account the similarities and differences in their economic, social and natural environment.
  • Develop skills related to methods and techniques for analysing the constitution of the tourism phenomenon by approaching it spatially, such as gravity models, the degree of accessibility of tourist areas and networks of flows.
  • Understand the changes in the context of globalisation, international trade and technological developments in the light of the New Economic Geography and their influence on the evolution of tourism activity and development.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade. 

Re-evaluation of Written Assignments:

If the student disagrees with the grade obtained in a SEA, he/she can, after discussing the issue with the lecturer, within 10 days, request a re-evaluation to the Coordinator of the Unit. The Unit Coordinator appoints a three-member committee to re-evaluate the student’s work. This three-member committee does not include the faculty member who originally corrected the SEA. The re-evaluation of the SEA must be completed within one (1) week and the grade, which is final, must be communicated to the parties involved.

Note: The Programme Study Committee (PSC) of the DIT Undergraduate Programme of Studies (UPS) puts in place, each year, the right to re-evaluate for Written Assignments in all subjects, provided that there is no abuse on the part of the students. In such a case, the PSC will review the matter and revoke its earlier decision.

Prerequisites:There are no prerequisites for this unit.

Module Outline

DIT52: Research Methods in Tourism

UnitCode:DIT52

ECTS credits: 10

Type of Unit: Compulsory

Unit characterization: Background

Semester in which it is offered: Fifth (5th)

Language of instruction:Greek

General description of the Unit:

This unit aims to develop students’ knowledge and skills in the formulation of research questions, in the development of effective research design, in the selection and implementation of appropriate research methods. Emphasis is placed on the development of general research skills that are equally useful in both academic and professional settings. The unit examines quantitative and qualitative approaches related to research in tourism and the social sciences. Emphasis is given to developing students’ ability to apply the most appropriate method according to the circumstances of the research, as well as to analyse, interpret and present research results.

Learning Results:

It is expected that upon successful completion of the unit, students will be able to:

  • Understand the concept of theory and its role in the constitution of research methods and research design.
  • Formulate and evaluate research questions and hypotheses
  • Distinguish between primary and secondary research and the corresponding data.
  • Understand the different types of variables in continuous, discrete, qualitative, quantitative, binary.
  • Identify and develop appropriate research methods (quantitative, qualitative, mixed methods) in relation to the research environment and the research question under consideration.
  • Design and implement an empirical investigation in all its stages.
  • Enter research data into the computer and conduct surveys and statistical analyses using web-based platforms and statistical packages.
  • Compose simple research reports.
  • Raise and explore ethical and ethical issues related to conducting a research in tourism.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade. 

Re-evaluation of Written Assignments:

If the student disagrees with the grade obtained in a SEA, he/she can, after discussing the issue with the lecturer, within 10 days, request a re-evaluation to the Coordinator of the Unit. The Unit Coordinator appoints a three-member committee to re-evaluate the student’s work. This three-member committee does not include the faculty member who originally corrected the SEA. The re-evaluation of the SEA must be completed within one (1) week and the grade, which is final, must be communicated to the parties involved.

Note: The Programme Study Committee (PSC) of the DIT Undergraduate Programme of Studies (UPS) puts in place, each year, the right to re-evaluate for Written Assignments in all subjects, provided that there is no abuse on the part of the students. In such a case, the PSC will review the matter and revoke its earlier decision.

Prerequisites:There are no prerequisites for this unit.

Module Outline

DIT53: Tourism Marketing

UnitCode: DIT53

ECTS credits: 10

Type of Unit: Compulsory

Unit characterization: Background

Semester in which it is offered: Fifth (5th)

Language of instruction:Greek

General description of the Unit:

The unit presents a comprehensive approach to the theory and practice of marketing in the context of the tourism industry. It examines the basic concepts of tourism marketing, business philosophy and market orientation. Particular emphasis is placed on understanding the marketing mix, tourism behaviour, techniques related to market segmentation, destination marketing, image creation, the concept of branding and e-marketing. All these issues are addressed in the practical content of a series of case studies.

Learning Results:

It is expected that upon successful completion of the unit, students will be able to:

  • Discuss critically the basic concepts and theories that underlie the operation of tourism marketing.
  • Describe the differences between tourism marketing and traditional product marketing.
  • Compare and contrast different approaches to the practice of marketing.
  • Analyse and describe the elements of the marketing mix.
  • Examine tourism behaviour and its influence on tourism marketing functions.
  • Know the key stages of marketing planning and develop a marketing plan.
  • Evaluate how research contributes to marketing decision making.
  • Evaluate new trends and future challenges for tourism marketing.
  • Understand the nature, role and importance of e-marketing and social media in tourism

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade. 

Re-evaluation of Written Assignments:

If the student disagrees with the grade obtained in a SEA, he/she can, after discussing the issue with the lecturer, within 10 days, request a re-evaluation to the Coordinator of the Unit. The Unit Coordinator appoints a three-member committee to re-evaluate the student’s work. This three-member committee does not include the faculty member who originally corrected the SEA. The re-evaluation of the SEA must be completed within one (1) week and the grade, which is final, must be communicated to the parties involved.

Note: The Programme Study Committee (PSC) of the DIT Undergraduate Programme of Studies (UPS) puts in place, each year, the right to re-evaluate for Written Assignments in all subjects, provided that there is no abuse on the part of the students. In such a case, the PSC will review the matter and revoke its earlier decision.

Prerequisites:There are no prerequisites for this unit.

Module Outline

DIT61: Tourism Planning and Policy

UnitCode:DIT61

ECTS credits: 10

Type of Unit: Compulsory

Unit characterization: Background

Semester in which it is offered: Sixth (6th)

Language of instruction:Greek

General description of the Unit:

The unit critically examines tourism planning and policy as processes and sets of techniques for achieving sustainable tourism development. It focuses on the natural environment and the social, cultural and economic realities that underlie planning and policy making. In this context, the role of the public and private sectors and the nature, parameters and constraints associated with tourism policy making in different environments are assessed. Students will develop an understanding of tourism policy processes and gain knowledge of the evaluation and development of tourism plans and policies. The theoretical and practical framework of tourism planning and policy is examined at local, regional and national level.

Learning Results:

It is expected that upon successful completion of the unit, students will be able to:

  • Distinguish the role of the state and its distinct policies in tourism development as an international and national phenomenon.
  • Distinguish the nature and function of international and national tourism policy.
  • Place national tourism policy in the context of the individual discrete policies of the state and distinguish the parallel and overlapping levels of interdependencies at national and regional level.
  • Understand the factors influencing the decision-making process of the institutions, bodies and authorities involved in the formulation of tourism policy.
  • Critically evaluate different approaches to tourism policy.
  • Interpret international and national political and economic developments as variables in the formulation of national tourism policy.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade. 

Re-evaluation of Written Assignments:

If the student disagrees with the grade obtained in a SEA, he/she can, after discussing the issue with the lecturer, within 10 days, request a re-evaluation to the Coordinator of the Unit. The Unit Coordinator appoints a three-member committee to re-evaluate the student’s work. This three-member committee does not include the faculty member who originally corrected the SEA. The re-evaluation of the SEA must be completed within one (1) week and the grade, which is final, must be communicated to the parties involved.

Note: The Programme Study Committee (PSC) of the DIT Undergraduate Programme of Studies (UPS) puts in place, each year, the right to re-evaluate for Written Assignments in all subjects, provided that there is no abuse on the part of the students. In such a case, the PSC will review the matter and revoke its earlier decision.

Prerequisites:There are no prerequisites for this unit.

Module Outline

DIT62: Communication and Crisis Management in Tourism

Unit Code: DIT62

ECTS credits: 10

Type of Unit: Compulsory

Unit characterization: Background

Semester in which it is offered: Sixth (6th)

Language of instruction:Greek

General description of the Unit:

Based on international case studies, the unit presents a comprehensive approach to the theory and practice of crisis management in tourism, at the level of businesses and destinations. The unit focuses on management efforts and the role of communication in dealing with the difficulties brought about by crisis events, as well as the development of systems for proactive consideration and operational preparedness in relation to future problems and crises.

Learning Results:

It is expected that upon successful completion of the unit, students will be able to:

  • Defining the scope of the crises in the tourism sector
  • Identify the conditions that can create crisis situations.
  • Identify the different sources/causes of crisis in tourism.
  • Identify the different types of crises at the level of the tourist destination.
  • Identify the different types of crises at the level of the tourism enterprise.
  • Identify the characteristics and parameters of a crisis.
  • Develop a comprehensive crisis response plan for tourism destinations.
  • Plan the actions required to prepare the tourism enterprise in the event of a crisis.
  • Design crisis communication tools and integrated public relations programmes.
  • Evaluate the lessons learned from the crisis.
  • Analyse possible crisis incidents.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade. 

Re-evaluation of Written Assignments:

If the student disagrees with the grade obtained in a SEA, he/she can, after discussing the issue with the lecturer, within 10 days, request a re-evaluation to the Coordinator of the Unit. The Unit Coordinator appoints a three-member committee to re-evaluate the student’s work. This three-member committee does not include the faculty member who originally corrected the SEA. The re-evaluation of the SEA must be completed within one (1) week and the grade, which is final, must be communicated to the parties involved.

Note: The Programme Study Committee (PSC) of the DIT Undergraduate Programme of Studies (UPS) puts in place, each year, the right to re-evaluate for Written Assignments in all subjects, provided that there is no abuse on the part of the students. In such a case, the PSC will review the matter and revoke its earlier decision.

Prerequisites:There are no prerequisites for this unit.

Module Outline

DIT63: Management and Human Resource Management in Tourism Enterprises

Unit Code: DIT63

ECTS credits: 10

Type of Unit: Compulsory

Unit characterization: Background

Semester in which it is offered: Sixth (6th)

Language of instruction:Greek

General description of the unit:

This unit offers an introduction to Human Resource Management (HRM) and focuses on its goals, objectives and basic functions in modern tourism businesses. Emphasis is placed on issues related to the attraction, selection, development and utilization of human resources in the work environment with the dual objective of increasing job satisfaction and consequent business effectiveness. In addition, the unit examines different approaches to achieving the objectives of HRM and explores the management of industrial relations and the methods that can be used in order for HRM to add value to tourism enterprises.

Learning Results:

It is expected that upon successful completion of the unit, students will be able to:

  • Recognise the dynamics of human resource management in the tourism industry and their contribution to the performance of tourism enterprises.
  • Critically evaluate the theories of human resource management as applied to the tourism industry.
  • Identify, analyse and evaluate the key functions of human resource management in the context of the tourism business environment.
  • Understand the role of human resource management in the selection, training, development and evaluation of employees to achieve the strategic objectives of the business.
  • Investigate and analyse issues relating to industrial relations and business ethics.
  • Understand the role of human resource management in promoting the welfare of employees in tourism businesses.
  • Identify contemporary trends affecting human resource management in tourism businesses and evaluate their impact.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade. 

Re-evaluation of Written Assignments:

If the student disagrees with the grade obtained in a SEA, he/she can, after discussing the issue with the lecturer, within 10 days, request a re-evaluation to the Coordinator of the Unit. The Unit Coordinator appoints a three-member committee to re-evaluate the student’s work. This three-member committee does not include the faculty member who originally corrected the SEA. The re-evaluation of the SEA must be completed within one (1) week and the grade, which is final, must be communicated to the parties involved.

Note: The Programme Study Committee (PSC) of the DIT Undergraduate Programme of Studies (UPS) puts in place, each year, the right to re-evaluate for Written Assignments in all subjects, provided that there is no abuse on the part of the students. In such a case, the PSC will review the matter and revoke its earlier decision.

Prerequisites:There are no prerequisites for this unit.

Module Outline

DIT71: Tourism Development

UnitCode: DIT71

ECTS credits: 10

Type of Unit: Compulsory

Unit characterization: Background

Semester: Seventh (7th)

Language of instruction:Greek

General description of the Unit:

The unit examines the concept and content of tourism development in combination with alternative theoretical approaches, preconditions and types of tourism development. It focuses on Greek tourism development, analysing the social, cultural and environmental impacts of the dominant tourism development model as opposed to the sustainable tourism development model. The analysis of the above-mentioned issues is complemented by the presentation of typical case studies at international level.

Learning Results:

It is expected that upon successful completion of the unit, students will be able to:

  • Understand the basic concepts and the models that characterise/interpret the development of the tourism phenomenon in the area.
  • Explain the triggers and development factors of inbound tourism at national and regional-local level.
  • Understand and interpret the physical and technical data of a place that functions as a tourist destination.
  • Critically analyse the impacts of and potential challenges/obstacles to tourism development in different types of tourist destinations.
  • Analyse and evaluate tourism development plans and proposals of a macro- and micro-economic nature at national and regional-local level.
  • Know and easily develop the necessary basic methods of measurement and analysis of the tourism phenomenon both at market and spatial (national, regional, local) level of development.
  • Have a rational understanding of the place of the enterprise in the general institutional and economic and social environment of tourism development in a given place.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade. 

Re-evaluation of Written Assignments:

If the student disagrees with the grade obtained in a SEA, he/she can, after discussing the issue with the lecturer, within 10 days, request a re-evaluation to the Coordinator of the Unit. The Unit Coordinator appoints a three-member committee to re-evaluate the student’s work. This three-member committee does not include the faculty member who originally corrected the SEA. The re-evaluation of the SEA must be completed within one (1) week and the grade, which is final, must be communicated to the parties involved.

Note: The Programme Study Committee (PSC) of the DIT Undergraduate Programme of Studies (UPS) puts in place, each year, the right to re-evaluate for Written Assignments in all subjects, provided that there is no abuse on the part of the students. In such a case, the PSC will review the matter and revoke its earlier decision.

Prerequisites:There are no prerequisites for this unit.

Module Outline

DIT72 Entrepreneurship and Innovation in Tourism

Unit Code: DIT72

ECTS credits: 10

Type of Unit: Compulsory

Unit characterization: Background

Semester: Seventh (7th)

Language of instruction:Greek

General description of the unit:

Entrepreneurship and innovation are important success factors in any industry. This is particularly true in the context of the dynamic and volatile tourism industry. This unit provides students with a critical and in-depth understanding of the nature of entrepreneurship, enterprise and innovation in tourism. It critically examines a range of relevant issues such as risk-taking, financial management, new product/service development and marketability, with particular emphasis on the generation of new innovative strategies, initiatives and ideas.

Learning Results:

It is expected that upon successful completion of the unit, students will be able to:

  • Understand the role and importance of innovation in tourism.
  • Develop the principles and philosophy of entrepreneurship in tourism enterprises.
  • Identify methodologies for smart specialisation in the micro-environment of tourism enterprises.
  • Develop smart specialisation policies in the macro-environment of tourism destinations and in the wider context of regional development.
  • Explain the interdependence between innovation and business activities in tourism.
  • Evaluate the process of planning, development and evaluation of entrepreneurship and innovation using the balanced scorecard methodology.
  • Understand the key steps in the development of an innovation and entrepreneurship process in tourism.
  • Identify the process of generating an innovative idea and the methods of identifying and evaluating new business ideas in tourism.
  • Know the benefits and barriers to the development and diffusion of innovation in the business environment.
  • Develop and evaluate innovative business ideas for tourism enterprises.
  • Analyse the process of developing new tourism products.
  • Develop business plans in tourism with sustainable innovation.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade. 

Re-evaluation of Written Assignments:

If the student disagrees with the grade obtained in a SEA, he/she can, after discussing the issue with the lecturer, within 10 days, request a re-evaluation to the Coordinator of the Unit. The Unit Coordinator appoints a three-member committee to re-evaluate the student’s work. This three-member committee does not include the faculty member who originally corrected the SEA. The re-evaluation of the SEA must be completed within one (1) week and the grade, which is final, must be communicated to the parties involved.

Note: The Programme Study Committee (PSC) of the DIT Undergraduate Programme of Studies (UPS) puts in place, each year, the right to re-evaluate for Written Assignments in all subjects, provided that there is no abuse on the part of the students. In such a case, the PSC will review the matter and revoke its earlier decision.

Prerequisites:There are no prerequisites for this unit.

Module Outline

DIT73: Special and Alternative Forms of Tourism

Unit Code: DIT73

ECTS credits: 10

Type of Unit:Compulsory

Unit characterization: Background

Semester: Seventh (7th)

Language of instruction:Greek

General description of the Unit:

The aim of this unit is to present the conceptual and practical elements that make up the forms and the market of special and alternative tourism. It clarifies their conceptual delimitation vis-à-vis mass tourism and sustainable tourism. In addition, it analyses the complex nature of special-interest tourism products and the way in which they respond to specific incentives, as they are shaped on the basis of the demand trends of modern tourists. Finally, the unit will examine and evaluate different types of planning, management and operation of these products.

Learning Results:

It is expected that upon successful completion of the unit, students will be able to:

  • Know and distinguish the most important special and alternative forms of tourism, their distinctive elements and development characteristics.
  • Analyse the emergence of special and alternative forms of tourism in the context of changing trends in tourism consumption.
  • Describe the characteristics, motivations and needs of tourists interested in specific specific and alternative forms of tourism.
  • Assess the economic, social and environmental impacts of specific and alternative forms of tourism.
  • Demonstrate an understanding of the growing importance of specific and alternative forms of tourism for sustainable tourism development at global and national level.
  • Understand the business dimension of the development of alternative and specialised forms of tourism.
  • Analyse the complexity of the supply and consumption of special and alternative tourism experiences in relation to the parties involved.
  • Know the institutional framework that regulates the practice and development of special and alternative forms of tourism in Greece.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade. 

Re-evaluation of Written Assignments:

If the student disagrees with the grade obtained in a SEA, he/she can, after discussing the issue with the lecturer, within 10 days, request a re-evaluation to the Coordinator of the Unit. The Unit Coordinator appoints a three-member committee to re-evaluate the student’s work. This three-member committee does not include the faculty member who originally corrected the SEA. The re-evaluation of the SEA must be completed within one (1) week and the grade, which is final, must be communicated to the parties involved.

Note: The Programme Study Committee (PSC) of the DIT Undergraduate Programme of Studies (UPS) puts in place, each year, the right to re-evaluate for Written Assignments in all subjects, provided that there is no abuse on the part of the students. In such a case, the PSC will review the matter and revoke its earlier decision.

Prerequisites:There are no prerequisites for this unit.

Module Outline

DIT41: Event Management and Organisation

UnitCode: DIT41

ECTS credits: 10

Type of unit: Elective

Unit characterization: Background

Semester: Eighth (8th)

Language of instruction:Greek

General description of the Unit:

The purpose of the unit is to provide students with the knowledge required to assess the complexity of event management by examining the administrative functions that take place before, during and after an event. Emphasis is placed on the economic, social and cultural impact of events in a tourist destination (at national, regional and local level) and on the analysis of the different strategies involved in the successful organisation and implementation of an event.

Learning Results:

It is expected that upon successful completion of the unit, students will be able to:

  • Analyze the principles, development and characteristics of event management as an academic and applied field of study.
  • Analyze and evaluate the structure of the contemporary events industry and the issues it faces.
  • Describe and analyze the key characteristics and different types of events.
  • Critically examine contemporary issues facing the events industry.
  • Describe and critically evaluate the different types of events and the types of tourism that derive from them.
  • Understand the complexity and stages of the administrative function before, during and after an event.
  • Assess the impact of events on a tourist destination.
  • Understand the practical application of the range of event management principles.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade. 

Re-evaluation of Written Assignments:

If the student disagrees with the grade obtained in a SEA, he/she can, after discussing the issue with the lecturer, within 10 days, request a re-evaluation to the Coordinator of the Unit. The Unit Coordinator appoints a three-member committee to re-evaluate the student’s work. This three-member committee does not include the faculty member who originally corrected the SEA. The re-evaluation of the SEA must be completed within one (1) week and the grade, which is final, must be communicated to the parties involved.

Note: The Programme Study Committee (PSC) of the DIT Undergraduate Programme of Studies (UPS) puts in place, each year, the right to re-evaluate for Written Assignments in all subjects, provided that there is no abuse on the part of the students. In such a case, the PSC will review the matter and revoke its earlier decision.

Prerequisites:There are no prerequisites for this unit.

Module Outline

DIT81: Culture and Tourism: Management and Promotion

Unit Code: DIT81

ECTS credits: 10

Type of unit: Elective

Unit characterization: Background

Semester: Eighth (8th)

Language of instruction:Greek

General description of the Unit:

The search for authentic experiences often leads people to areas and landscapes that are unfamiliar to them. In today’s consumer-oriented societies, cultural heritage is seen as an important means of offering authenticity. This unit presents a multidisciplinary examination of culture and heritage within the context of tourism. An understanding of this relationship inevitably links issues of representation, identity, image, authenticity and commercialisation of cultural heritage to tourism destinations at different temporal and spatial scales. The unit also addresses issues related to the production and consumption of cultural heritage and the management of cultural resources.

Learning Results:

It is expected that upon successful completion of the unit, students will be able to:

  • Understand the concept of culture as a good with special significance.
  • Appreciate the importance of culture as a tourist resource which requires management.
  • Distinguish between the concepts of culture and cultural heritage as distinct parts of a country’s wider cultural heritage.
  • Understand the different types of cultural activities and events as an integral part of a region’s tourism product.
  • They are aware of the interactive relationship between culture and tourism in the context of the development and management of tourist destinations.
  • Distinguish the specific characteristics of cultural tourism as a special and alternative form of tourism with a dynamic demand.
  • Understand the importance of cultural management and its link with environmental management.
  • Understand the communication and technological methods of cultural marketing.
  • Understand the importance of policies for the promotion and management of culture and cultural heritage in modern tourism.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade. 

Re-evaluation of Written Assignments:

If the student disagrees with the grade obtained in a SEA, he/she can, after discussing the issue with the lecturer, within 10 days, request a re-evaluation to the Coordinator of the Unit. The Unit Coordinator appoints a three-member committee to re-evaluate the student’s work. This three-member committee does not include the faculty member who originally corrected the SEA. The re-evaluation of the SEA must be completed within one (1) week and the grade, which is final, must be communicated to the parties involved.

Note: The Programme Study Committee (PSC) of the DIT Undergraduate Programme of Studies (UPS) puts in place, each year, the right to re-evaluate for Written Assignments in all subjects, provided that there is no abuse on the part of the students. In such a case, the PSC will review the matter and revoke its earlier decision.

Prerequisites:There are no prerequisites for this unit.

Module Outline

DIT82: Environmental Management in Tourism

Unit Code: DIT82

ECTS credits: 10

Type of unit:Elective

Unit characterization: Background

Semester: Eighth (8th)

Language of instruction:Greek

General description of the Unit:

The aim of the unit is to provide an understanding of the relationship between tourism and the environment and to explore the management challenges arising from their interaction. The unit addresses the interactions between tourism and the environment from the perspective of different stakeholders, including businesses, governments, non-governmental organisations, tourists and local communities. It presents the conflicting views on the economic and environmental impacts of tourism in order to highlight the potential for conflict and consensus. In addition, it examines the emergence of tourists with environmental concerns, the role of different pressure groups in shaping tourism development, and the emergence of nature-based/local tourism. The examination of the above-mentioned issues highlights and justifies the need for planning and environmental management of tourism development.

Learning Results:

It is expected that upon successful completion of the unit, students will be able to:

  • Understand the interactions between tourism and the environment, both qualitatively and quantitatively.
  • Understand the differences in consumption and behaviour of the local population and tourists in terms of natural resources and energy.
  • Know the international and national agenda of objectives and priorities for environmental issues.
  • Study and understand satellite environmental accounts for tourism.
  • Know the mandatory solutions imposed by legislation and the optional solutions offered by the innovative technological framework to make the tourism business profitable, efficient, environmentally friendly and innovative.
  • Know the good practices of an environmentally smart business and the basic environmental certifications that a tourism business can obtain.
  • Know the principles of green and blue entrepreneurship.
  • Know the environmental impact of the means of transport and supply systems of tourism businesses.
  • Propose solutions to protect/adapt the tourism business to the impacts of climate change.
  • Know the types and benefits of soft tourism as opposed to mass tourism.
  • Use basic tools of environmental economics to understand environmental taxes and subsidies and the economic evaluation-pricing of tourism products that interact with the environment.
  • Understand empirical results from choice experiments, probabilistic estimation applications, travel cost applications and hedonic analysis.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade. 

Re-evaluation of Written Assignments:

If the student disagrees with the grade obtained in a SEA, he/she can, after discussing the issue with the lecturer, within 10 days, request a re-evaluation to the Coordinator of the Unit. The Unit Coordinator appoints a three-member committee to re-evaluate the student’s work. This three-member committee does not include the faculty member who originally corrected the SEA. The re-evaluation of the SEA must be completed within one (1) week and the grade, which is final, must be communicated to the parties involved.

Note: The Programme Study Committee (PSC) of the DIT Undergraduate Programme of Studies (UPS) puts in place, each year, the right to re-evaluate for Written Assignments in all subjects, provided that there is no abuse on the part of the students. In such a case, the PSC will review the matter and revoke its earlier decision.

Prerequisites:There are no prerequisites for this unit.

Module Outline

DIT83: Tourism Destination Management

Unit Code: DIT83

ECTS credits: 10

Type of unit:Elective

Unit characterization: Background

Semester: Eighth (8th)

Language of instruction:Greek

General description of the Unit:

The aim of the unit is to provide students with the knowledge that will allow them to understand the necessity of managing tourist destinations at different stages of their life cycle, in order to mitigate identified impacts, to approach the prospect of sustainable tourism development and to maintain their attractiveness. It addresses the issue of good local governance in tourism and presents models and tools for destination management. The full range of tourism destination management issues is developed in the context of the unit, from resource management, planning and development of tourism products, policies and regulations for sustainable development, destination image management, destination positioning and branding, and crisis management.

Learning Results:

It is expected that upon successful completion of the course, students will be able to:

  • Understand the concept of tourist destination and understand the nature and complexity of the “product” that the latter offers to the tourist-consumer.
  • Understand the concept of sustainable tourism destination planning and management.
  • Recognise the exogenous and endogenous factors that influence the development of destinations and affect both their design and management.
  • Understand the influence and role of the private and public sectors in the management of destinations and be able to identify the stakeholders involved.
  • Understand the role of Destination Management Organisations (DMOs).
  • Understand the concept and functions of destination marketing.
  • Understand and identify the stages of the destination life cycle.
  • Know the actions necessary to position the tourist destination in the market.
  • Analyse the behaviour of the tourist-consumer.
  • Understand the motives that lead tourists-consumers to choose or reject a tourist destination.
  • Describe the methods of promotion and advertising of the destination.
  • Recognise the role of new technologies in the management and promotion of a tourist destination.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade. 

Re-evaluation of Written Assignments:

If the student disagrees with the grade obtained in a SEA, he/she can, after discussing the issue with the lecturer, within 10 days, request a re-evaluation to the Coordinator of the Unit. The Unit Coordinator appoints a three-member committee to re-evaluate the student’s work. This three-member committee does not include the faculty member who originally corrected the SEA. The re-evaluation of the SEA must be completed within one (1) week and the grade, which is final, must be communicated to the parties involved.

Note: The Programme Study Committee (PSC) of the DIT Undergraduate Programme of Studies (UPS) puts in place, each year, the right to re-evaluate for Written Assignments in all subjects, provided that there is no abuse on the part of the students. In such a case, the PSC will review the matter and revoke its earlier decision.

Prerequisites:There are no prerequisites for this unit.

Module Outline

DIT84: Tourism Product Distribution Systems

Unit Code:DIT84

ECTS credits: 10

Type of unit: Elective

Unit characterization: Background

Semester: Eighth (8th)

Language of instruction:Greek

General description of the unit:

The issue of distribution, as a key component of the marketing strategy and mix, is a critical decision for any business/organisation operating in the tourism market. In the context of the unit, alternative distribution strategies and policies are presented in relation to different categories of tourism products (tourist packages, travel services, accommodation services, etc.). The functions, basic and complementary services of distribution channels, the ever-evolving role of intermediaries in the tourism market, as well as contemporary distribution trends are examined with reference to issues such as bargaining power, revenue management, profit margins and the response/coupling of tourism supply with contemporary trends in tourism behaviour and demand.

Learning Results:

It is expected that upon successful completion of the unit, students will be able to:

  • Discuss and analyse the principles, nature and specificities of the distribution of tourism products and services, both from the point of view of tourism demand and from the point of view of tourism supply.
  • Demonstrate a critical understanding of the role of the different stakeholders involved in tourism distribution.
  • Appreciate the dynamics of mediation and tourism product distribution systems (conflicts and partnerships).
  • Consider functions and strategies for the effective management of tourism product distribution systems and the intermediaries involved.
  • Know the impact of Information and Communication Technologies on tourism product distribution.
  • Evaluate new trends and future challenges for the distribution of tourism products and services.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade. 

Re-evaluation of Written Assignments:

If the student disagrees with the grade obtained in a SEA, he/she can, after discussing the issue with the lecturer, within 10 days, request a re-evaluation to the Coordinator of the Unit. The Unit Coordinator appoints a three-member committee to re-evaluate the student’s work. This three-member committee does not include the faculty member who originally corrected the SEA. The re-evaluation of the SEA must be completed within one (1) week and the grade, which is final, must be communicated to the parties involved.

Note: The Programme Study Committee (PSC) of the DIT Undergraduate Programme of Studies (UPS) puts in place, each year, the right to re-evaluate for Written Assignments in all subjects, provided that there is no abuse on the part of the students. In such a case, the PSC will review the matter and revoke its earlier decision.

Prerequisites:There are no prerequisites for this unit.

Module Outline

DIT85: European Union and Tourism Policy

Unit Code: DIT85

ECTS credits: 10

Type of unit: Elective

Unit characterization: Background

Semester: Eighth (8th)

Language of instruction:Greek

General description of the Unit:

The main aim of the unit is to analyse the intersectoral nature of tourism policy and to study European policies that have a direct or indirect impact on the functioning of the tourism phenomenon. Emphasis is placed on the identification of basic concepts in the context of the functioning of the European Union and the coordination of its relevant policies in connection with the approach of the tourism industry stakeholders and the state sectoral policies.

Learning Results:

It is expected that upon successful completion of the unit, students will be able to:

  • Understand the implementation of the tourism strategy, with the adoption of relevant regulations, in the European Union.
  • Κnow the European Union institutions and their role in the formulation of tourism policy.
  • Κnow the process of development of the regulations adopted by the European Union institutions.
  • Understand the impact of European Union policies on tourism.
  • Distinguish between the direct and indirect effects of the tourism function on distinct policies at national and European level.
  • Κnow the differences between the legislative texts of the European Union institutions and the extent to which they have been adopted and implemented by the Member States.
  • Κnow the prospects for shaping European intervention in tourism.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade. 

Re-evaluation of Written Assignments:

If the student disagrees with the grade obtained in a SEA, he/she can, after discussing the issue with the lecturer, within 10 days, request a re-evaluation to the Coordinator of the Unit. The Unit Coordinator appoints a three-member committee to re-evaluate the student’s work. This three-member committee does not include the faculty member who originally corrected the SEA. The re-evaluation of the SEA must be completed within one (1) week and the grade, which is final, must be communicated to the parties involved.

Note: The Programme Study Committee (PSC) of the DIT Undergraduate Programme of Studies (UPS) puts in place, each year, the right to re-evaluate for Written Assignments in all subjects, provided that there is no abuse on the part of the students. In such a case, the PSC will review the matter and revoke its earlier decision.

Prerequisites:There are no prerequisites for this unit.

Module Outline

DIT86: E-business in Tourism

Unit Code: DIT86

ECTS credits: 10

Type of unit: Elective

Unit characterization: Background

Semester: Eighth (8th)

Language of instruction:Greek

General description of the Unit:

The new Information and Communication Technologies and the use of the internet are basic tools for the effective and efficient operation of tourism businesses. The main purpose of this unit is to introduce students to the administrative and business functions of the digital age in tourism. Emphasis is placed on the advantages and disadvantages of doing business through electronic means as well as on the impact that these have on modern tourism businesses, consumers and tourist destinations. In addition, legal and security issues, examples of e-businesses and information systems management strategies are examined.

Learning Results:

It is expected that upon successful completion of the unit, students will be able to:

  • Understand the concepts of e-business and e-commerce.
  • Recognise and appreciate the nature, role and importance of the application of e-business in tourism.
  • Critically evaluate the impact of new technologies on tourism demand and supply.
  • Argue how new technologies can improve the tourism experience.
  • Recognise the advantages and risks of e-business and e-commerce.
  • Understand the managerial dimension of the use of new technologies in tourism.
  • Identify the role of information systems in modern tourism businesses.
  • Understand the transformations that may be required in the technological infrastructure and operations of a tourism enterprise in order to adopt new technologies to do business electronically.
  • Know the legal framework governing electronic transactions.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade. 

Re-evaluation of Written Assignments:

If the student disagrees with the grade obtained in a SEA, he/she can, after discussing the issue with the lecturer, within 10 days, request a re-evaluation to the Coordinator of the Unit. The Unit Coordinator appoints a three-member committee to re-evaluate the student’s work. This three-member committee does not include the faculty member who originally corrected the SEA. The re-evaluation of the SEA must be completed within one (1) week and the grade, which is final, must be communicated to the parties involved.

Note: The Programme Study Committee (PSC) of the DIT Undergraduate Programme of Studies (UPS) puts in place, each year, the right to re-evaluate for Written Assignments in all subjects, provided that there is no abuse on the part of the students. In such a case, the PSC will review the matter and revoke its earlier decision.

Prerequisites:There are no prerequisites for this unit.

Module Outline

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