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Sport Management – Thematic Units

HOU > Sport Management (DATH) > Sport Management – Thematic Units

Thematic Units

DATH10 The Structure and Organization of Sports

Code: DATH10

ECTS: 10

Type: Compulsory

Semester where it is available: First (1st)

Delivery language: Greek

Module Outline

General description:

This unit presents students with the structure of the Greek and global sports movement. The topics dealt within the unit concern the way amateur and professional sport is organised, the role of state sports bodies, the way Greek and international sports federations operate and the importance of the Olympic Games movement.

Learning Outcomes:

Upon completion of DATH 10 the students will be able to:

  • understand the structure of the Greek Sport market and the elements that influence it.
  • appreciate the role of the Greek and International sports organizations that create and develop of sport politics.
  • appreciate the role that sports companies have in service quality and the development of sports products.
  • analyze the sport structure in international level.
  • understand the multi task of International Olympic Games and the importance of the Olympic Movement.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Prerequisites: There are no prerequisites for this Thematic Module.

Module Delivery Method: Distance Learning.

 

DATH11 Sport Management

Code: DATH11

ECTS: 10

Type: Compulsory

Semester where it is available: First (1st)

Delivery language: Greek


Module Outline

General description:

This unit deals with the contemporary theories and practices related to the management of sports organizations and businesses, with emphasis on the development of the necessary skills related to the basic functions of sports management. In addition, this unit presents and analyses issues of sport strategy and development.

Learning Outcomes:

Upon completion of DATH11 the students will be able to:

  • have the basic skills to develop personally, but also to successfully perform their duties as managers of sports organisations
  • be able to analyse the environment of the organisations for which they work and develop the necessary strategy to cope with competition
  • are able to understand and evaluate the factors influencing the performance of sport organisations
  • be able to prepare the organisations they work for in order to ensure their sustainability
  • be able to assess the quality of the services provided by sport organisations and develop quality improvement programmes in sport

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Prerequisites: There are no prerequisites for this Thematic Module.

Module Delivery Method: Distance Learning.

DATH12 Sport Marketing

Code: DATH12

ECTS: 10

Type: Compulsory

Semester where it is available: First (1st)

Delivery language: Greek

Module Outline

General description:

The aim of this unit is to identify, analyse and deepen the understanding of sports marketing issues and practices. Emphasis is placed on issues related to both the creation and promotion of sports programs and services, as well as the development and evaluation of sponsorship programs.

Learning Outcomes:

Upon completion of DATH12 students will be able to:

  • identify the role of sports marketing in the sports market.
  • understand the role of sports consumer research
  • apply techniques for segmenting sport consumers.
  • analyse the elements of the sports marketing mix
  • understand the concept and role of marketing planning, as well as the marketing mix and communication
  • recognise the process of developing an association licensing programme and legal protection of the sport operator’s commercial partnerships from illegal association actions
  • develop effective sports marketing plans

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Prerequisites: There are no prerequisites for this Thematic Module.

Module Delivery Method: Distance Learning.

 

DATH20 Governance of Sport Organizations

Code: DATH20

ECTS: 10

Type: Compulsory

Semester where it is available: Second (2nd)

Delivery language: Greek

Module Outline

General description:

This unit introduces students to the basic theories and approaches to the concept of “governance of sports organisations” by presenting codes of good governance of international sports organisations and analysing how they apply to them. Emphasis is also placed on the role and function of the board of directors of sports organisations focusing on issues of board composition, ethical and organisational behaviour of board members, strategic thinking, performance, and evaluation. The module lists applications for sports federations, associations and sports clubs.

Learning Outcomes:

Upon completion of DATH20 the students will be able to:

  • know the conceptual content of “governance in sport”, the levels of governance and relate it to the concepts of “autonomy” and “legitimacy”
  • integrate the main theories of governance into the analysis of the main governance issues of sport organisations, and identify the governance model that characterises the function of smaller and larger sport organizations
  • analyse the behaviour and performance of the board and committees of sport organisations, with reference to the roles, responsibilities, required skills, and related tools that determine the dynamics of the board
  • discuss the parameters of the proper preparation and coordination of board meetings and assess the catalytic role of the board in the development of the sport organisation’s strategic planning
  • manage the relationship between the general manager and the governing board of the sports organisation
  • understand and implement measures to enhance accountability, transparency, democratic processes and social responsibility of sport organisations

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Prerequisites: There are no prerequisites for this Thematic Module.

Module Delivery Method: Distance Learning.

 

DATH21 Leadership and Human Resource Management in Sport

Code: DATH21

ECTS: 10

Type: Compulsory

Semester where it is available: Second (2nd)

Delivery language: Greek

Module Outline

General description:

This unit introduces students to the contemporary theories and practices of human resource management in the field of sport. The aim of the module is to introduce contemporary theories of leadership and motivation of staff in sport organizations and businesses. Among the issues addressed in the module are job satisfaction and burnout in sport.

Learning Outcomes:

Upon completion of DATH21 the students will be able to:

  • explain functions of HR and leadership theories
  • implement those functions and theories in the context of sport organizations
  • evaluate techniques for recruitment, selection, evaluation, training and development of human resources
  • design programmes for recruiting volunteers in sport organisations
  • document the importance of HR and leadership in effective management of sport organizations

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Prerequisites: There are no prerequisites for this Thematic Module.

Module Delivery Method: Distance Learning.

 

DATH22 Sport Consumer Behavior

Code: DATH22

ECTS: 10

Type: Compulsory

Semester where it is available: Second (2nd)

Delivery language: Greek

Module Outline

General description:

This module presents a series of theories and models related to sport consumer behavior. Specifically, the module analyzes the decision-making process of sport consumers and its effect on the various psychological, sociological, cultural and demographic factors that influence the buying behavior of fans and participants in sports and events.

Learning Outcomes:

Upon completion of DATH22 the students will be able to:

  • understand various consumers’ decision-making models in sports
  • understand the basic theories of sport consumer motivation
  • analyze the constraints of participation in sport activities and events
  • apply consumers’ loyalty and involvement programs in various sport settings
  • appreciate the important role of sport service quality and its influence on customer experience

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Prerequisites: There are no prerequisites for this Thematic Module.

Module Delivery Method: Distance Learning.

 

DATH30 Sport Facilities Operational Management

Code: DATH30

ECTS: 10

Type: Compulsory

Semester where it is available: Third (3rd)

Delivery language: Greek

Module Outline

General description:

The purpose of this unit is the presentation and analysis of issues related to the management of the operations of sports facilities, which constitute the production and consumption of sports services. In this context, emphasis is placed on a number of specialised functions such as safety and risk management, crowd management and facility maintenance.

Learning Outcomes:

Upon completion of DATH30 the students will be able to:

  • apply the management knowledge in sport facilities
  • understand the role of managers in sport facility management
  • develop sport facility maintenance programs
  • appreciate the role of specialized equipment and technology in sport facility management
  • develop policies and procedures with regard to facility risk management and security
  • understand the role of marketing, communication and public relations in sport facility management

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Prerequisites: There are no prerequisites for this Thematic Module.

Module Delivery Method: Distance Learning.

 

DATH31 Sport Economics

Code: DATH31

ECTS: 10

Type: Compulsory

Semester where it is available: Third (3rd)

Delivery language: Greek

Module Outline

General description: 

The aim of this unit is to examine the main economic aspects of sport. The main sub-issues addressed in the module are: Sports teams as businesses, Leagues and competition, Collective bargaining and labour, Public funding of sports stadiums and events, Collegiate, international and amateur sport.

Learning Outcomes:

Upon completion of this thematic unit, students are expected to be able to:

  • describe the basic characteristics of economic units active in the field of sports
  • understand the characteristics of labor relations in the field of sports
  • distinguish the different forms of financing sports facilities and events.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Prerequisites: There are no prerequisites for this Thematic Module.

Module Delivery Method: Distance Learning.

 

DATH32 Management of  Sport Events

Code: DATH32

ECTS: 10

Type: Compulsory

Semester where it is available: Third (3rd)

Delivery language: Greek

Module Outline

General description:

This module examines a variety of issues related to the management of sport events from the initial stages of the bidding process to the basic principles of managing and evaluating the event. In addition, the module focuses on the factors that shape a customer experience in sport events as well as the effect of sport events on the local and regional growth. Finally, a series of targeted case studies are used to help students the process of creating and managing sustainable sport events.

Learning Outcomes:

Upon completion of DATH32 the students will be able to:

  • analyse the multifaceted impact of sporting events on the economy, culture and health of citizens
  • explore the feasibility of organising a sporting event
  • prepare the bidding dossier for a sporting event
  • organise successful sporting events
  • understand techniques for attracting participants to sporting events
  • design sponsorship programmes in the field of sport events

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Prerequisites: There are no prerequisites for this Thematic Module.

Module Delivery Method: Distance Learning.

 

DATHDE Postgraduate Diplomacy Thesis

Code: DATHDE

ECTS: 30

Type: Compulsory in Route A’

Semester where it is available: Fourth (4th) in Route A’

Delivery language: Greek

Module Outline

General description:

The purpose of this module is to offer students the opportunity to investigate a contemporary research topic related to the context of sport management by applying recent theoretical and practical advancements. Students can undertake basic or applied research by using either qualitative or quantitative methodologies in their research projects. 

Learning Outcomes:

By successfully complete this module, students will be able to:

  • carry out basic or applied research on variety of topics related to sport management
  • examine, collect, test, and critically assess data, and effectively organize and present it
  • adhere to the principles and rules of research ethics
  • effectively and creatively utilize internet/digital tools/media to draft/edit/distribute their manuscripts
  • critically and responsibly utilize both primary and secondary sources

General Regulation for the Preparation of Master’s Theses in postgraduate programmes with a six-month duration.

For more information regarding the Specifications – Useful Material for writing Master’s Theses and uploading a Thesis at the H.O.U. Repository, you can go to the Digital Training Area http://courses.eap.gr and especially to the Program of Studies section.

Prerequisites: Successfully complete first and second years’ modules.

 

DATH40 Sport Recreation

Code: DATH40

ECTS: 10

Type: Elective in Route B’

Semester where it is available: Fourth (4th) in Route B’

Delivery language: Greek

Module Outline

General description:

This unit introduces students to the basic and fundamental principles and theories of leisure and sports recreation. The aim of the module is to present ways of designing, implementing and evaluating sport and exercise programmes for all. Among the topics discussed in the unit are the organisation of adventure sports, occupational sports and therapeutic recreation societies.

Learning Outcomes:

Upon completion of DATH 40 the students will be able to:

  • understand the basic principles of leisure and sports recreation
  • analyse the process of organising sports leisure and outdoor activities companies
  • plan, organise and evaluate sports and leisure programmes
  • develop risk management programmes in sport and leisure
  • apply specialised techniques for the effective management of sports leisure programmes.

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Prerequisites: There are no prerequisites for this Thematic Module.

Module Delivery Method: Distance Learning.

 

DATH41 Sport Entrepreneurship and Innovation

Code: DATH41

ECTS: 10

Type: Elective in Route B’

Semester where it is available: Fourth (4th) in Route B’

Delivery language: Greek

Module Outline

General description: 

This unit module presents and discusses issues related to the development of entrepreneurship in the field of sport. The procedures, practices and examples presented relate to both small and medium-sized enterprises and start-up sports enterprises. Issues related to the development of innovative sports ideas, services, technologies and products, the creation of sustainable business models and ways of financing them are thoroughly analysed.

Learning Outcomes:

Upon completion of DATH41 the students will be able to:

  • understand the importance of innovation in the development of sports start-ups
  • develop sustainable business models in the field of sport
  • analyse the financing needs of a start-up
  • present their business idea

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Prerequisites: There are no prerequisites for this Thematic Module.

Module Delivery Method: Distance Learning

 

DATH42 Accounting for Sports Organizations and Enterprises

Code: DATH42

ECTS: 10

Type: Elective in Route B’

Semester where it is available: Fourth (4th) in Route B’

Delivery language: Greek

Module Outline

General description:

This thematic unit aims to introduce financial reporting issues focusing on the content, preparation and analysis of financial statements, with reference to the sports sector. It also introduces the concept of costs, costing methods and the use of costs for decision making with particular reference to activity volume – cost – profit analysis. Finally, the unit deals with issues related to the preparation of operating budgets and capital expenditure budgets in the field of sports clubs and competitions.

Learning Outcomes:

Upon completion of this thematic unit, students are expected to be able to:

  • recognise the content of the financial statements of sports organisations and businesses
  • evaluate economic units in the field of sport on the basis of financial statements
  • use cost data in making key decisions in the field of sport
  • prepare operating budgets of economic units in the field of sport
  • apply basic techniques of capital expenditure budgeting for sports clubs, infrastructure and competitions

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Prerequisites: There are no prerequisites for this Thematic Module.

Module Delivery Method: Distance Learning.

 

DATH43 Sport Communication and Digital Media

Code: DATH43

ECTS: 10

Type: Elective in Route B’

Semester where it is available: Fourth (4th) in Route B’

Delivery language: Greek

Module Outline

General description:

This unit presents the basic principles of corporate communication in the field of sport. Through the presentation of the strategic model of sports communication, the development of social responsibility programmes and the ways of utilizing digital communication by sports organisations and businesses are analysed.

Learning Outcomes:

Upon successful completion of the DATH 43 the student will be able to:

  • Understand the basic principles of corporate communication in the field of sports
  • Develop corporate social responsibility programs to sport organizations
  • Recognize the importance and role of social networks in the development of communication programs of sports organizations & businesses
  • Analyze the ways of utilizing digital communication and marketing in the field of sports

Evaluation: Completion of written assignments during the academic semester which constitute a 40 percent of each student’s grade, if a pass is obtained in the final or repetitive examination. Final exam grades constitute a 60 percent of the students’ final course grade.

Prerequisites: There are no prerequisites for this Thematic Module.

Module Delivery Method: Distance Learning.

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